Sony’s new PSP (wacky) campaign in Tokyo cafes later this month will feature mannequins holding a PSP unit and displaying an expression of shock.
Yamato mannequin company was requested to design 15 male and female mannequins for use in the campaign. Thirty mannequins were created and each was given its own name and background story. Later this month, interested parties will be able to check out a PSP-related website to be introduced to the cast of the campaign