More about the growing use of advertising in restrooms.

To create buzz for its new television event, CMT OUTLAWS, CMT will target men at bathroom urinals in bars, concert venues, colleges and radio stations with the viral marketing use of an interactive urinal communicator. The Wizmart deodorizing urinal drain filter cover is motion-activated: step up to the urinal and the unit starts flashing, alternating pictures, while a pre-recorded greeting by a woman says, “Don’t miss OUTLAWS on CMT. You seem to miss everything else!” .

Via Agenda.
Related entry: Advertising going down the toilet, Interactive gaming system for urinals Prnewswire.