British Forbidden Technologies has launched a new video viral marketing solution for mobile phones. The service, called ‘FORmobile’, enables video marketing campaigns to be passed between the mobile phones via bluetooth connections.

The company calls ‘viewtoothing’ this process of sending video between mobile phones via bluetooth.

Liz Mackenzie, from Forbidden Technologies, said: “With FORmobile, users can send and receive video and cinema trailers, promotional product videos, light-hearted video clips and even short films to anyone within a 10 metre radius.”

The nature of Bluetooth also means that the movement of the video via SMS can be tracked, enabling the spread of campaigns among mobile users to be monitored.

“The majority of campaigns are still text based, and the more dynamic services such as MMS are not finding favour in the marketing community due to consumer confusion and technical complexity,” Mackenzie added.

Picturephoning Netimperative.