As promised about 100 years ago (see: FIELDS, positive visions for the future), here's another post about Fields - patterns of social, scientific, and technological transformations, an exhibition featuring works by artists who adopt an engaged, critical and active role in society.
This time, i'd like to focus particularly an installation which explores the life of a very common, yet mysterious, snail that travels around north west Europe. Possibly on the feet of ducks which i find most romantic.
This Wandering Snail is the radix balthica. The reason why we should all get a bit more excited about those little creatures is that they can survive in extreme and varied environmental conditions and constitute thus an excellent model for determining the traits which species might possess that could be beneficial for survival under altered environmental conditions, such as climate warming and increased saline intrusion into freshwaters.
The installation is an improvised rigging of laboratory vessels and technology developed with support from laboratory technicians skilled in researching and constructing various laboratory setups. The application of data (lab and field) has been developed through the work - investigating the control of lighting, sonification and physical vibration of elements in the installation. One aspect of the data explored is the connection of the name "Radix balthica", the snail, and "Radix Sort" a computer science based sorting algorithm. We are interested in the interplay between a snail (a messy biological entity under scientific observation and the subject of experimentation) and an algorithm (dating back to 1887 and the development of tabulating machines) that sorts and orders data sets..
Clearly, this required a few questions to Radix:
Why did you decide to work with the Radix balthica? What makes it more interesting than other types of snails?
From the scientific perspective Radix balthica is a species of aquatic snail that exhibits a high degree of plasticity - i.e. its shell form, pigmentation, physiology and development are all known to change in response to environmental conditions. This plasticity is thought to be the reason that it is widespread, occupying a range of different habitats in Northwest Europe, from small temporary ponds to large rivers and lakes and the Baltic Sea. The fact that this species has such a high level of tolerance and exhibits a lot of variation in its development, physiology and form makes it an excellent model species for studying questions to do with evolution - as variation is seen as the 'raw material' on which natural selection can act. Moreover, it will also give clues as to the way that freshwater organisms might respond to climate change, i.e. increased temperatures and saline intrusion into fresh waters through sea level rise.
(Radix balthica embryo image)
Research into the evolutionary ecology of this species at Plymouth has focused in on its developmental biology. Because it has transparent embryos its development can be observed easily in the laboratory and it also reproduces readily in the laboratory, allowing studies of inheritance. Most recently, there have been advances in the generation of 'new generation' genomic resources for this species that will allow the investigation of how genetic and environmental factors interact in its evolution and ecology.
From the art perspective our interest in Radix balthica has grown over a three year collaboration with Simon Rundle (freshwater ecologist) and involvement in his research. We are intrigued by how a tiny grey snail that is easily overlooked and seemingly insignificant, has come to play an important role as a marker of climate change. We are interested in our human relationship to this creature.
We were drawn to the idea that this species had been named the 'wandering snail', a name that alludes to its widespread distribution but could also be seen to relate to the ambiguity associated with its scientific names, which have shown numerous changes since its original naming by the father of classification Linnaeus. This aspect of the snail's biology were included in the work through the text from Linnaeus's journey to the island of Gotland in the Baltic Sea in 1741, on which he collected the type specimen of Radix balthica. We felt that working with the snail in the context of the Fields exhibition in Riga would be very appropriate in relation to location and migration as well as transdisciplinary research brought into the public domain.
Could you explain the installation? I actually couldn't see the snails when i was in the gallery, i guess they were hiding.
There are two main strands to the work that draw on the idea of wandering. The first relates to the tolerance of the species. There are three 'replicate' jars containing snails and pond weed in water of three salinities from three locations where Radix balthica can be found: i) rivers near Plymouth - the place where the snails in the exhibition were collected from; ii) the Baltic Sea at Riga; and iii) further south in the Baltic Sea, where the salinity is higher. A further, single jar sits on the shelf above each of the three replicates for each treatment. This jar contains water of the same salinity as the corresponding three jars. This jar 'controls' the light intensity in the corresponding jars by converting salinity sensor readings into values for LEDs. This form of control reinterprets the common use of the term of 'control' in scientific experiments - replacing the idea of a 'reference' treatment against which experimental responses can be gauged with a more literal interpretation of control.
The second strand of the work draws on the ambiguity of the naming of the species since Linnaeus. We provide three readings of Linnaeus's original text describing his journey to Gotland on which he collected the type specimen of Radix balthica - the original text and in two versions sorted by the Radix algorithm.
When it comes to perceiving them they are the humble snail - an often overlooked species, difficult to see and with the work we invite you to spend time looking and watching.
But i saw glass containers, wires, plants. What are they? What is their purpose? How do they work together?
The glass containers are setup in three groups representing Plymouth, Baltic and Riga. Each set has three jars with water, plant, snails and a measured salinity inside that are lit from above using white LED light. The fourth jar in each set has the same measured salinity as the three jars below it and a salinity sensor. The salinity sensor in each group is measured using Arduino to control the intensity of the LEDs. The code also introduces the changes in the system over time - a six-hour fluctuation in line with tidal movements that would alter the amount of salinity present in the water. The wiring shows the mapping of these connections throughout the system and also includes the surface transducer that is placed on the top shelf from which the audio plays out across the architecture of the installation.
The plant inside the jars is Canadian Pond Weed (Elodea canadensis) that is part of the small ecosystem where the snails feed off the algae that grows on the plant - sustaining both the snails and the plant.
During the course of the exhibition, you are monitoring the way the snails respond to gallery conditions, light, salinity and atmosphere. What have you discovered so far?
Such a long exhibition provides challenges to keeping the snails healthy and alive especially at a distance: we don't quite know how they will fare and so - in this sense - it is a real experiment, taking lab snails back into the field which is, in this instance, a public art field. We have set up some test conditions and are monitoring the liveliness of the creatures through observation by colleagues. In mid June Professor Richard Thompson (a member of Marine Biology and Ecology Research Centre, Plymouth) visited the gallery and re-photographed the snails using Simon's original viewpoint. One of us will go across to Riga to repeat this process in a couple of weeks.
Why do you want to monitor the response of the snails to their long sojourn in the gallery?
At the outset of the project we wanted to monitor the fate of the snails for a couple of reasons.
We wanted to know how the snails would respond to an art environment, and how their fate might shape in accord with our artistic intent.
Beyond this we envisaged that the act of 'monitoring' might act as a strategy around the instability of the gaze (moving between aesthetic/scientific) in relation to a gallery context. We worked with the idea that scientific visualisations are premised on a relational positions of power between those who are scientifically educated and those who are not. We wanted to extend an invitation to the gallery viewer to participate in (but not be educated by) the scientific gaze .
We have set up what appears to be a scientific experiment in a gallery. The approach was to use a strategy of mimicry where the art exhibition context is deployed as a means to identify fissures within an experimental system that can then be opened to further reflective artistic investigation.
Note: A reading of the work of Luce Irigaray (1985) that gives emphasis to the development of mimicry as an anti-essentialist strategy underpins how we have approached Wandering Snail - a work that could be conceptualised as a kind of "essence of an experiment" and used the specific context of the gallery as a mechanism that could potentially reveal aspects that may be repressed in another context - the laboratory. "Mimicry reveals something in so far as it is distinct from what might be called itself that is left behind" (Lacan, 1977)
The description of the work also mentions the Radix Sort algorithm. What kind of role does this algorithm play in the installation?
Radix Sort is a sorting algorithm that is a playful mediation between the human and the snail. The initial connection came through the name 'Radix' as the root or base in computing and in the naming of a species and this connection developed further after researching the way Radix Sort uses two categories to sort data: Least Significant Digit (LSD) and Most Significant Digit (MSD). The use of the LSD method brings up ideas around noise in information that, which parallels other areas of research within the Radix group.
The algorithm is used within the work to play with the text and form a sonic output that is both a reading of sorted text (lexicographically) and a further manipulation of the audio file of that reading. Two readings of the text about Linnaeus' journey to Gotland, on which he discovered the species were recorded - one is a straight recording and another made after the algorithm has sorted the text alphabetically. The audio files are also sorted using Radix Sort by frequency and amplitude and the results are then mixed with the readings and played out across the architecture of the installation shelving using a surface transducer.
You work together under the name of radix research group at the University of Plymouth. What brought you together? Is there a website that gathers all the works you've done together?
A shared interest in interdisciplinary art/science research through practice brought us together. Three of us - Deborah, Simon and David - are academics at Plymouth University and we have worked together on precedent projects involving the snail since 2011 when Deborah became artist in residence with MBERC (Marine Biology and Ecology Research Centre) at Plymouth and created a collaborative work called Transpositions with Simon. David then worked with both on a second project, an immersive sound installation based on the snail embryo, called ATRIA. Bronac Ferran is a writer and curator who we invited to collaborate with us to build new audiences for the work. Radix as a shared art organism is relatively new. We're building a website and will hopefully do some publishing in future as well as more exhibitions based on the humble snail.
Website (under construction) about Radix.
Do check out Wandering Snail at the Fields exhibition, produced by RIXC and curated by Raitis Smits, Rasa Smite and Armin Medosch. The show remains open at Arsenals Exhibition Hall of the Latvian National Arts Museum (LNAM) in Riga until August 3, 2014.
Previously: FIELDS, positive visions for the future.
Now that i've finally got some quiet and lazy time home, i can not only catch up on crime tv series but also post a few stories that have been languishing in draft limbo for far too long. Let's start with Elena Chernyshova's Days of Night - Nights of Day, a photo series i discovered at the Fotofestiwal in Lodz. The series was among the finalists of the Grand Prix Fotofestiwal. It might not have won the award but it was the work that impressed me the most. Of course, part of my fascination is due to that typical look at the post-Soviet world but the images also made me realize the banality and almost romanticism of living right at the heart of an ecological disaster.
The young photographer traveled to Norilsk, one of the biggest cities above the Arctic Circle. In Norilsk, inhabitants live in darkness 45 days a year, temperatures can drop to minus 53 °C in the Winter and the air is one of the most polluted in the world. There is no green space in Norilsk and even leaving the city is a challenge. The easiest way to get away is by air (Moscow is a four hour flight away) and for most residents, plane tickets are barely affordable.
The reason why people would want to live there is that most of them work for the biggest metallurgical and mines complex in the world. Workers in Norilsk extract and process nickel and other metals making up approximately 2% of Russia's GDP.
Every year the metallurgical combine emits almost 2 millions of tons of gas into the atmosphere, leading to alarming rates of cancer, depression, respiratory, cardiovascular and digestive disorders, allergies, and other health dysfunctions are widespread. The amount of sulfur dioxide in the air is so high that almost 100,000 ha of the tundra around the city is dead or in danger. Residents are forbidden from gathering berries or mushrooms due to high toxicity.
Even the story of the city is dark, the city, mines and factories Norilsk were constructed by the prisoners of Gulag in the 1930s and 40s.
Days of Night - Nights of Day is as much about the city itself as it is about how people manage to cope with harsh climate conditions, environmental disaster and isolation:
I hope these photos awake some questions, Elena Chernyshova told National Geographic. Where are the limits of human ambition in the race for natural resources? How much are we willing to damage nature and the health of hundreds of thousands of people in the drive for riches? What are the limits of human adaptation to extreme living conditions?
More images and info in Lens Culture.
Also part of the Fotofestiwal in Lodz: A guide to life forms altered by the human species.
Jennifer Lyn Morone has turned herself into a corporation and collection of marketable goods and services. Everything she is biologically and intellectually, everything she does, learns or creates has the potential to be turned into profits. Jennifer Lyn Morone™ Inc is a graduation project in Design Interactions but as Jennifer underlines, this is not a speculative project.
JLM Inc is a new business established to determine the value of an individual. The corporation derives value from three sources and legally protects and bestows rights upon the total output of Jennifer Lyn Morone:
1. Past experiences and present capabilities. These are offered as biological, physical and mental services such as genes, labour, creativity, blood, sweat and tears.
JLM Inc is not only an audacious long term performance, it is also an thought-provoking exploration into personal data exploitation by corporations and governments. The projects is an extreme form of capitalism which might ironically enable an individual to regain some ownership of and power over their own data. Jennifer Lyn Morone Inc is obviously a very personal venture but the designer is also beta testing on herself an app, the Database of ME or DOME, that will ensure that your identity and data can be collected and stored for you and only you.
A few questions (amongst the dozens i wanted to ask) to Jennifer:
Hi Jennifer! I obviously laughed when i read the sentence 'This is not a Speculative Project' in the gallery. So you really managed to become an Incorporated Person? How did you do that? Is this a standard, banal process?
It's nice to know that the sign worked as it was intended. I feel that there's a limit to the impact that speculative work can have as it can't be directly compared to a current reality. This was my way of addressing the audience just to make it clear that the project is real and actively negotiating several problems that we are faced with today and that need to be addressed.
So, yes, I really have become an Incorporated Person. The process has not been standard or banal at all but that's probably because I am not in business school setting up a business to sell something. Rather, I was on a critical design course reappropriating capitalist and corporate strategy to make being a person a business.
In November 2013 I starting looking into the details to incorporate, which seemed deceptively simple: choose the business name; decide what kind legal entity you want your business to be (I became a C-corporation); figure out where to incorporate (I did it in Delaware); find a registered agent; fill out some forms; and then pay. All of this, however, required a significant amount of research for me to even understand what the legal and financial implications of my decisions would be. For example: what being a C-corp versus an S-corp entails, how valuation of companies works, what are the benefits to incorporating in Delaware compared to other States, how shares work and how the price per share is determined (which I find completely illogical).
I used the research, combined it with my intention and fused it into a business plan where I had to define what my mission is, what I stand for, and what my vision is and how I plan to achieve these by being the business (person) I will be. Repurposing the corporate mentality even further required me to stop thinking like an individual about what I want and need but what other people want and what can I offer to meet their needs. This helped me to determine my services.
What I found interesting is that it is quite common for people to incorporate before they even know what they want to do. They can do this because, in Delaware where the majority of major corporations are located, all you need to state in the articles is that "The purpose of the corporation is to engage in any lawful activity for which corporations may be organized under the General Corporation Law of Delaware". This is also the common way of describing what the company will do so as not to limit the ways in which it can make money.
Now that I have incorporated myself, I have legally created another person with my name in the eyes of the law. In the USA my corporate self now has not only the same but even more rights and benefits than I do as an individual. My corporate self takes on any responsibility and I am not liable for its actions or debt, only my initial investments. This is why we see companies able to go bankrupt, get bailouts or get away with ruthlessness without anyone being charged or responsible for what happens.
As the founder of my corporation I turn over my skills, capital, possessions and intellectual property to it and these become its assets and increase its value. My identity (name, appearance and IP addresses) become the brand and are trademarked; my mental abilities (knowledge) as processes and strategies; my physical abilities as equipment; my biological functions as products, my data is the corporations property and the shares are my potential. These all become assets that I can now capitalise on. My debt is turned into the corporations liability, which actually increases the company's value if it were to be sold.
By issuing shares I can raise capital, based purely on my potential success. In exchange the shareholder has partial ownership of my corporation. I wanted to do this to expose that shares in no way reflect the true value of a company, only its perceived value based on popularity and that stock markets are pure gambling.
As the founder I can set the price of the shares extremely low, the usual amount advised in 10,000,000 shares at $0.001 or $0.0001 per share, I opted for the latter. After that I applied for a tax number (EIN), which takes about an hour to receive. Then you have to set up a bank account after which you can buy your shares, usually at least a third of the shares, and reserve about 10-15% for stock equity to pay for any services needed. Then you look at what the corporation's assets are, what's your inventory, and include the work that has gone in so far and put a number to it. A valuation has to be done to then determine what the new price per share will be and this can be done by someone who is an experienced investor or a venture capitalist, but they basically just take that number that you have got and multiply it by 10 and then divide that by the number of shares.
How do you put value on things such as Education RCA and Live and work in Germany? And why is living and working in Germany proportionally more valuable than living and working in France?
Those prices actually have no reflection of how valuable the experiences have been. What the numbers represent are of what my life has cost so far divided up into periods of time based and how much I either earned or what was paid for me to live and learn. These become my base values, the initial investment, on top of which I can begin adding the intangible (knowledge, personality, skills which are very hard to put a price on) I gained from these experiences and tangible assets (possessions/inventory, both internally - i.e. blood and externally - i.e. computer) that I acquired or continually produce. This gives me a starting point to know what my production costs are so I can determine an honest price for my services.
The cost of my education, how much I received after my father passed and how much I earned in France and Germany (to answer your question: France was significantly less since I worked for an ex-partner and didn't receive a salary but also didn't pay rent) I knew already. What I didn't know and never thought to ask before was how much I cost my parents, purely financially, from conception to the age of 18. I asked my mother and she came back to me with this number with inflation figured in. I've since set aside shares for her.
It is an interesting perspective to now have. Often we think about what we don't have or aren't receiving. By calculating how much money has gone into my existence as input I then took a look at what my output has been, what I've actually done with that, and I wasn't terribly impressed. In capitalism individuals are meant to consume as much input as possible, while corporations can't survive unless their output is both useful and greater than their input, which needs to be relevant and not wasteful of time or money.
Could you explain us the purpose of the DOME app? How does it insure that your own information remains your property?
The philosopher John Locke stated that a person's natural and inalienable rights are "life, liberty, and property": that "everyone is entitled to live once they are created", that "everyone is entitled to do anything they want to so long as it doesn't conflict with the first right" and that "everyone is entitled to own all they create or gain so long as it doesn't conflict with the first two rights". Today, I believe that the data a person creates should be considered their property: it has a monetary value in the economic system that our lives are structured around. So I see data as a resource that people create and that is currently being exploited.
Governments were created to protect people and their rights but as we are living in a time of crony capitalism, where economic success is dependent on close relationships between business people and government officials, I think it will be a long time before any policy or solutions will be established. Instead what we are seeing are efforts made to better track and monitor our actions to get a clearer picture of how to better target our consumptive behaviour. This is what I consider data slavery.
Right now, as a hyper-connected network society, each person creates a trail of data that is being used and profited on mostly for advertising purposes. People are now referred to as consumers and statistics and government and Industry pay substantial sums for our information.
So as a form of protest and in an effort to revolt against this, I am using subversive tactics to reclaim what I feel should be a person's rights by incorporating my identity and creating DOME (Database of Me) as a way to take ownership and control of my property. Now that I am a corporation any data that I create that is linked to my name, IP address and appearance is copyrighted or trademarked and therefore subject to litigation if used without my permission...think of how Getty gets the rights to images and if you use it without their permission or having paid you get a fine. So any photo I take, any email I write, any call, text, web search, cctv footage of me that is stored on someone else's, company's or government's sever does not have the right to be there or to be used, sold, leased or traded.
DOME's function, in its simplest form, is an app that acts as a firewall between you and other servers. You use all of the same services, apps and interfaces you do today but you also have your own server and the app operates quietly in the background of any device you use, making two copies of the data you transmit. One hard copy goes to your database, the other is encrypted and goes to its intended destination but can't be used beyond that. In DOME's complete form it is a customisable app that still does what the simpler form does but with its own applications so that a person can communicate, share photos, socialise, navigate, search for information, and record external sensors such as biosignals. So people would need to have their own server or a data locker on a shared server and download the app on their computers and phones.
For the purpose of this project all of my personal data collected with DOME is being displayed on the tracking page. This is to show and make a clear distinction that there are real lives behind the data, which is something that I think is critically missed in this data discussion. Right now there is only a portion of my information compared to what will eventually be there. It will being streamed in real-time to mimic how the NSA, GCHQ, Google, and others view our information now and it is public because I want to draw attention to how exposed we currently are.
I am also using it to measure my "operations" to monitor and track productivity and efficiency in the same way that corporations normally do. Spy software and keyloggers are becoming very commonplace mostly used by companies on their employees, jealous partners to their loved ones and parents to their children.
Currently, I am the first and only beta tester. I am using myself as the case study to capture as much data about myself as possible, store it all in one place to see how much a person can actually generate, and then correlate it to see which combinations are valuable.
Given the growing market for information if people have ownership and control of their data they should be the ones compensated for it, not other companies. So beyond any success with DOME I have the intention to build a Platform, or try to work with others who are heading in this direction as well, as a cooperative Data Broker. People would use DOME and have an overview of their information as a data portfolio from which they could choose, if they want, to send as packaged data sets to the Platform as an investment for a known purpose. The Platform would then combine different people's information, as this increases the value of the data, and then sell it to the approved markets. Those that contribute their information would then get a return on their investment. This is not necessarily the best solution, it is only a fairer alternative to the system that is in place now.
Do you think that an individual has more to lose or more to gain from this extension of capitalism to their own person? Because on the one hand, they regain some power. On the other hand, the idea seems a bit perverse.
What I am doing is quite outside the realm of ordinary behaviour but we are made to behave in what I consider quite a perverse way because of the economic system in place. Which I am in awe of as it is not really what I would have expected after millennia of evolution.
But here we are and it is obvious that Capitalism works best for Capitalists. So, I am experimenting, with myself as the subject, to push the limits to the extreme to provoke change. The way in which I am doing it is merely reflecting how things are and where they seem to be heading. Systems and governments have been adjusted and overthrown before, the problem with this one is that it works too well for the ones running it but not well enough for the rest...and the disparity is growing wider.
Theoretically, I think a person would have more to gain as a corporation as long as capitalism is in place. In practice you might have to ask me that in a year, five or even 10 years time. People change, adapt, and continue to learn throughout their lives which is much more sustainable and scalable than the way companies operate. Together we are very diverse and alone unique because of the experiences we go through which create our most valuable asset, our individual perspectives. We all have assets and potential, but for many only a small percentage is even used and rarely for one's own benefit. If my friends and family became corporations I know exactly who I would use and for what and I know who I would invest in, not only because of what they can do but because of who they are.
If people were to write a business plan like I did they would most likely benefit in some way and definitely gain a greater perspective. But unless they take on the legal and financial implications like I have they won't truly change the way they live and how they engage with others. Technically speaking, all becoming a corporation really comes down to is looking at what you do and what you want to do and applying the same terminology, strategy and framework that corporations use to make money. I think that there will always be perversion as long we need to gain or earn money, or some form of currency, to meet our basic needs.
Could you describe to us the kind of services you are offering for free or those you are offering in exchange of money?
It really depends on who is asking and what they are asking for and is also affected by supply and demand. My services are categorised under mental, physical or biological, under which are combinations of features such as problem solving, compassion, strength, coordination, heat, and bodily functions. So when I offer something for free it's because I produce it anyway and have no use for it myself and there is no demand, so it's waste. If there starts to be a demand then it's no longer waste but a byproduct which I can sell. If there's something that is going to require depleting a resource, which would be measured by time, money and energy spent, in order to do it; such as consoling a friend and trying to help him through his problems for a few hours, then it will either be an exchange or invoiced. For example if this friend who often asks to meet to talk about his relationship problems is also there for me when I need consoling or help then it's an exchange. But if he is never there for me when I need it, then I would send him an invoice.
Another example compared to how we are used to working now would be if a firm or company wants me for some mental services, say creativity and knowledge, then it would be similar to acquiring a consultant, but I would calculate my price based on what the knowledge cost to produce (education and experience) and calculate in my overhead costs, what I lost in time and energy against what I may have gained in value such as enjoyment or if I learned something new. If I there was value I gained I would deduct that from the price.
Oh! i just saw you're offering free urine! Is it ironic or would the urine be of any use to the buyer?
It's both! There's irony in the whole project, I've just dealt with it very pragmatically. We are bound to our bodies, some ways it's an extension of our mind, in other ways it operates without us even having to think about it, in either case you are in it for as long as you live, or as long as it keeps up. It is 100% yours but there are external factors such as laws and taboos that condition you to use your bodies and the valuable things they do in very specific and deemed acceptable ways. Companies on the other hand don't work this way. As I described above in how a waste might turn into a profitable byproduct, it depends on supply and demand.
So if you look at the body as equipment with quite mechanical operations, it produces things like urine systematically. As I am just starting I don't have any customers. So I am copying how businesses give free promotions to attract potential buyers. In my research I came across people that were looking to buy urine for drug tests. There is also the potential to sell to labs of companies that are developing bio-fuel cells to power phones. Who knows who else might want it.
As there's a pretty steady supply, which can be increased to an extent, if there started to be a demand that was more than I could supply then I could increase the price. If the demand is equal to the supply then I would price it based on what I saw people would pay and keep it competitive to bottled synthetic urine, yes there is such a thing. I could also increase my profit margin by only drinking tap water.
So, there's irony on several levels: to illustrate the exploitative aspect of capitalism on resources and what this looks like at the extreme level of and by the individual; the ways in which we are conditioned to use our bodies and what we are 'allowed' to do with them; and the fact that you can potentially sell anything as long as there's a willing buyer.
There is also another level of sincerity, in that the more manual your work is the less you are paid. When times are really tough, women in particular have had to resort to selling their bodies for money, with sex, pulling teeth, hair. I saw many people online looking to sell their kidney to help a friend in financial need. I also went to start a clinical drug trial and found that there are many healthy and educated young people who are now doing this for additional income. In face of an increasingly specialised workforce and automation of manual jobs people have to be resourceful and will have to look at what they have and what they can offer to live from.
Do you have a marketing plan that will ensure that people are eager to get those services and that you will make a profit rapidly?
I do have a marketing strategy as it was part of the business plan. My initial customers or users of my services will be everyone I engage with and know now. For example, if you wanted to interview me after the launch you would have to go through my website, check my calendar and block my time with the type service you want. You can then check my progress with the tracking page to make sure I'm doing what you asked of me. It would probably be an exchange as you are promoting me and helping me reach a wider audience, which would increase the value of me as a company and therefore effect my share price, creating profit for the shareholders.
My website will be monetised on the use and tracking page with banner ads to click on displaying things I own and want to sell, services I'm promoting and other people's services. That will be similar to the way Google AdSense works with affiliate marketing but instead of products and companies it will be with people I know are looking for work or have just done something that's available to the public, such as an exhibition or a book.
I plan to create some revenue also from endorsements to promote events I might attend, clothes I might wear, restaurants I might eat at and products I might use. This is to reflect how celebrities and athletes are used to influence the public and how product placement only happens when it has been paid to be seen. However, as normal people, we actually buy things and become walking billboards if logos or the brand's identity are obvious.
Finally, there is the profitable but time consuming endeavor of pursuing intellectual property infringements. The profit of this will depend on whether my lawyer will charge me fees or if he will take a percentage from cases won.
In the video you present yourself dressed as a businessman. Why not highlight the fact that you're a woman?
This project takes its stance in criticism to the capitalist system of which I can not think of a more iconic image than the man's business suit. When you see a man in a business suit you know his job is to make money. I wanted to highlight that I am reappropriating the Capitalist's role and strategy by embodying this uniform. There is a very schizophrenic nature to this project and through it I must play many different roles and not all of them will fit. The clips in the back are used to represent this and indicate that I am making this role fit me and not the other way around.
I think that it is still obvious in the video that I am a woman. If I had accentuated this fact by dressing up in a female business outfit or a sexy dress then I still would still be playing a role. Actually, over the course of this project so far the fact that I am a woman has already come in the way a few times and with people I considered friends. One wanted to help with contextualising the philosophical nature of the project. Our communications became muddy because he developed feelings, which was uncomfortable to say the least. Then he became greedy after speaking with people about the project and aggressively stated that he deserved a large proportion of shares. And finally, he was dishonest about how he used money I gave him to set up the my server. The second set-back, which was directly because I am a woman, was with a friend that I pitched to as a potential investor, since he's squandering lots of money to build a spaceship so he can go to the moon in a few years. At first he was very interested, up until the point that he realised I was not going to sleep with him.
It looks to me like the project has just begun and you are going to learn and experience a lot in the coming months. Or will JML Inc disappear beyond the graduation show?
Yes, this project has just begun and there is so much work still to be done before launching. Over the summer I will be at Innovation RCA's launchpad where I will have a business mentor and work more on the marketing plan. I will also be holding a crowdfunding campaign for DOME and will soon do a friends and family round of shareholders for JLM Inc.
I am looking forward to many aspects of the project such as exposing the loopholes that big corporations use to their benefit and challenging norms that we are conditioned to. I have already learned many things and gained a greater understanding of our economic system, which brings a clarity to why our society and culture are as they are.
This project has the potential to go on indefinitely as I am using my life as the subject. And just as life goes, it's hard to say what the outcome will be.
Film: director- Ilona Gaynor
It's that time of the year again! The merry days of the Design Interactions graduation show. The final projects are as different from each other as possible and the first work in my short series of RCA posts deals with what The Guardian calls the serious business of creating a happier world. Happiness, it turns out, is no longer just the desire of the individual, but of governments and legislative bodies. In 2011, the UN Resolution 65/309 encouraged member states to measure happiness and countries are now ranked according to the happiness of their citizens. Which 3 years later, sounds as weird as ever.
In her scenario, not only is the happiness of a UK town closely monitored and assessed but active measures are also taken to almost enforce happiness upon its inhabitants.
That town is Blackburn which the Office for National Statistics declared in 2013 to be one of the least happy cities in the UK.
As you can see in the video below, men in suit convene in a London office and draw up a series of measures to turn a miserable and distant town into a cheerful one. People get tax discount if they wear yellow and skip gaily down the streets, etc. Even the name of the place is changed from Blackburn to Yellowburn.
Smile, The Fiction Has Already Begun (video)
Although as individuals we may each wish to be happy, when our emotions become an indicator of government 'success', where might this attempted control over our emotions end, and at what price? This project aims to question the motivations behind this global legislative trend of focusing on happiness, which in its essence is immeasurable.
Does the government want me to feel happy, or are there other, greater, unspoken reasons for their focus on my emotions? This project aims to raise a discussion about these intentions by speculating about a future city, Yellowburn, in the north of England.
A few questions to the designer:
Hi Zoë! The focus of your project is the city of Blackburn which was declared one of the unhappiest places in the UK. Do you know how this level of unhappiness was measured?
Happiness is no longer just the desire of the individual, but of governments and legislative bodies; countries are ranked according to the happiness of their citizens and happiness is starting to be positioned as a better measure of 'success' than GDP.
As to how Blackburn was classed as one of the least happy places: the ONS (Office of National statistics) conduct an annual survey, including four questions which create what is commonly referred to as The Happiness Index. The questions are:
- How happy did you feel yesterday?
When I was working on this project the data showed that Blackburn, Newport, Stoke-on-Trent and Inner London were among the least happy places in the UK, but the lists of the happiest and unhappiest places often change when new data is announced.
Why did you select Blackburn rather than any other unhappy places?
In this speculative project, Blackburn felt like the kind of place that the Government would select for the trial run of these new happiness proposals. It's up north, it's not too large nor too small, and it's in need of regeneration. Also, although economically Blackburn is now struggling, it was one of the first industrialised towns in the world, and so it seemed apt that it should be the first place to have these happiness proposals implemented and lead the UK into a new, happier, era.
The Investor Document explores the profit potential of happiness. Could you elaborate on that and also tell us if there is any existing political or scientific research on that topic? Is the level of people's happiness already valued as an economical asset?
The research shows that happier people are more agreeable, more healthy and more productive. Therefore, happier people are more beneficial to the economy, as they cost less in policing and healthcare, and create more profit for companies.
Having interviewed Dawn Snape, head of the department at the ONS which carries out the Happiness Index, she admits that they do not know, when asking people about happiness, what it is that they are really measuring, and that the results vary according to who asks the questions, whether the questions are asked in person or over the phone, and so on. Yet, countries are being ranked on this data, UN resolutions have been passed which encourage the measuring of happiness, and happiness is being positioned as a measure of 'national success'. However, with happiness being in its essence immeasurable, for legislative trends to be based on such an immeasurable factor seems to me to be absurd. I would question therefore the motivations for this global focus on happiness - is it just that our politicians want us all to feel happy and good, or is it that they want us to be more agreeable, more easily controlled and more profitable? This project aims to raise a discussion about these intentions.
In my research for the project I met with lawyers to try to determine whether a legal definition of happiness could be created, and therefore whether we could be more precise as to what was being measured - it was in this meeting that I was introduced to the term 'mere puff', which is basically that you can say something which is not believable and therefore you can say it without being held to it. Mere puff is what allows advertisers to make claims like 'open happiness' (coke) which is obviously nonsense. In my project politicians are also able to make certain claims about happiness which are absurd (which i see happening in current politics too!)
In your scenario, people are taxed for wearing black, sent to therapy when they look too gloomy, etc. Why are the measures taken to ensure that the population of Yellowburn is happy so authoritarian?
In this speculative project, in order to climb up the Happiness rankings, the UK Government targets one of its least happy cities, Blackburn, and bans NonHappiness in public places by implementing a number of proposals (one of which is changing its name from Blackburn to Yellowburn as black is the colour of insecurity and fear, whereas yellow is the colour of happy, sun and fun).
The proposals for Yellowburn were all based on research but I wanted to balance fact and fiction and so chose proposals which best worked to highlight the absurdity of measuring something as vague and changing as happiness. In order to measure something one needs to know what one is measuring. It is for this reason that in this speculative future, happiness is defined quite neatly and peoples behaviour can therefore be analysed as to whether it fits the new definition of Happiness. In this way the data gathered can show the UK to be happier, and thus push the UK up the global happiness rankings.
Other proposals include FRCCTV (Facial recognition CCTV) which tracks the happiness of residents by their smile and body language and rewards 'happy' residents with tax credits, and punishes nonhappy residents with tax penalties and escorting them off to the Y-Districts for various therapies. Another proposal was the tail-wagging cat, which becomes a symbol of Yellowburn. Most people feel happy when they see a dog wagging its tail; the thinking of politicians was therefore that cats should also be trained to wag their tails, so that we would feel happy when we see them wag their tails too.
Let's talk about that therapy. Any citizen who doesn't adopt a happy behaviour is escorted to the Y-District. What happens there?
These Y-Districts would have a range of therapies including CBT, NLP and Psychotherapy. People would also be coached on how to smile better and have body language training to appear happier. There is a cost to the resident for attending the Y-Districts, but attendance is not optional. This cost serves as another deterrent for a resident to exhibit any NonHappiness in public places.
When i talked to you during the press view, you seemed to doubt the sagacity of positioning happiness 'as a better measure of a nations success than GDP.' Why so?
The pursuit of happiness is accepted as a good thing almost without question. This project aims to be the question, one which I think is very much needed to be more audible in our minds. The pursuit for happiness has been raging for centuries despite the fact that we each experience the reality of emotions as rising and passing away. Yet today, scientific research into methods to rid us of unwanted emotions is attracting financial resources from around the globe and the possibility of removing unwanted feelings is fast becoming a reality; this project aims to help people pause, think and feel what the costs of such advancements might be.
I feel that positioning happiness as a measure of success of a country, although it sounds great and lovely at first glance, is ultimately rather dangerous. Once our emotions are important to the government in terms of their world standing and respect from other nations, these emotions are then rife for manipulation and control. We already live in a society where happiness is the 'correct' way to be, where happiness is encouraged, where brands sell to us promising us happiness, where anxiety is treated with drugs, where transhumanists dream of a future where we won't have to feel any negative emotions. For me, happiness is just one emotion, and other emotions should be equally as respected. I wish we would place more value on emotions such as melancholy, as for me they have always been present in my life and I think they need to be listened to more, rather than swept under the carpet or otherwise disregarded.
I should point out that this speculative project is aimed to create debate around the consequences of ranking nations according to happiness, rather than be seen as a reality of a future.
Has anyone from Blackburn reacted to your project, either while you were there filming or later on?
I am very grateful to the residents of Blackburn who I met: they were all extremely friendly and very kind and patient while the filming was going on. Each film is a 3.5 minute continuous steadicam shot - doing rehearsals and then take after take through the back alleys and wasteland of Blackburn with the steadicam rig certainly attracted attention from local residents and a reporter from the local paper came down to find out what we were doing.
Although the data shows the residents of Blackburn as being amongst the least happy in the country, this was not my experience, which perhaps further highlights the difficulty of measuring happiness and adds to the debate as to what it is that we are really measuring.
Could you also remind me of the golf tournament in Newport story? and its impact on the happiness of the town?
Perhaps ironically, the ONS is based in Newport, which is one of the least happy places in the UK alongside Blackburn. So when I visited Newport I interviewed residents about their (lack of) Happiness. Time and time again I was told the story of how, when the owner of Celtic Manor (a golf course just outside Newport) wanted to bring the Ryder cup there, he lobbied to turn the town into a city. This new city status brought with it increased council rates and business taxes, which people could not afford. Coupled with a large retail park opening up outside the town, the town centre saw a decline in business and many of the residents attributed the unhappiness of the people of Newport to this event - one man wanting the Ryder Cup to come to his golf course.
Is the UK government taking measures at the moment to make the nation happier?
David Cameron introduced the measuring of Happiness, and government departments now consider happiness when making decisions. Recent data showed the UK to be in 22nd place in terms of happiness, but just this morning (19-june-14) new data shows that the UK is now ranked in 11th place - a jump of 11 places. I find these statistics fascinating and absurd in equal measure.
Are you planning to push the project any further?
This was the final project of my MA at RCA, and I will continue to work on design projects in this subject area.
You can check out the works at RCA Show 2014 until 29 June.
In the second half of the 19th century, the Mexican government partnered with British companies to built the railway line that would connect Mexico City with the Atlantic Ocean. This iconic railway infrastructure now lies in ruins, much of it abandoned due to the privatisation of the railway system in 1995, when it was decided that transporting people was simply not profitable enough. Many passenger train lines were thus cut off, the infrastructure was left to rot and communities became geographically and economically isolated as a consequence.
Ivan Puig and Andrés Padilla Domene, aka Los Ferronautas (from ferrocarriles which means railway in spanish), wanted to travel along the ruins of the passenger railway system and investigate the remains of what they consider a misuse of common resources and therefore a political issue.
But to drive around the rusty lines, they needed to build their own light vehicle. The result is a half car half spaceship hybrid called SEFT-1 (the Sonda de Exploración Ferroviaria Tripulada, in english Manned Railway Exploration Probe). But SEFT-1 is much more than a vehicle. Los Ferronautas call it a research tool because it allows them to investigate notions and promises of progress. The vehicle is also a transmitter of non-eletronic stories, it enabled the duo to visit and interview communities which the privatization of the railway has been left behind.
As they traveled through the country in 2010 and 2011, the artists shared their discoveries online, mapping their trajectory, archiving objects found by the tracks, writing down anecdotes, uploading photos and interviews with the people they met along the way.
I've been following the work of Los Ferronautas ever since i read an article about them in the always excellent blog Arte en la Edad del Silicio so i'm really happy that they finally have their first London exhibition, SEFT-1 Abandoned Railways Exploration Probe: Modern Ruins 1:220, thanks to The Arts Catalyst and Furtherfield Gallery.
The show opens tomorrow 20 June between 6 and 8pm and there's a tour of the exhibition with the artist on Saturday. The vehicle will be on show of course but there will be more:
For this new exhibition, the artists are inviting British expert model railway constructors to collaborate by creating scale reproductions of specific Mexican railway ruins, originally built by British companies, exactly as they are now. One gallery becomes a space for the process of model ruin construction. The room's walls will show the pictures, documents, plans and other materials used as reference for the meticulously elaborated ruin construction. With this action a dystopian time tunnel is created.
I'm really looking forward to discovering what Los Ferronautas will do in collaboration with the model makers. Already, they have reproduced in photo and using their own vehicle a scene painted by José María Velasco in 1881. During a presentation they gave on Saturday at a London LASER04 session, they announced that the whole landscape would be recreated by British model enthusiasts.
SEFT-1 Abandoned Railways Exploration Probe
SEFT-1 Abandoned Railways Exploration Probe: Modern Ruins 1:220 is at Furtherfield in Finsbury Park from 20 June until 27 July 2014.