I see far more exhibitions than i can blog (i could but i'm fairly lazy, you see.) So this morning, i went through all the photos i took in London galleries and museum in June and threw them hastily in this almost laconic post in case you're in town and bored. Being bored in London seems to be my latest obsession but that's another story.
Here we go...
The ever fabulous Science Museum has a small show about the work of scientist and inventor James Lovelock. I spotted this apparatus to test if a detector would work on Mars. Lovelock built it in his home lab in the 1960s while working on NASA's Viking Mission to Mars. It is made with an ordinary kitchen jar and lid. The detector was sealed inside the jar and air was removed via the valve on the left to replicate Martian atmospheric pressure.
Check out the Exponential Horn while you're in the building.
Speaking of wild inventions. I caught the very last day of the Paul Granjon exhibition at Watermans. It was called Is Technology Eating My Brain? and it was very very funny. It's not every day that i laugh my face off all alone in an art gallery. The show was the result of the artist's residency in the art center. He had a couple of works in the gallery (including a magnificently visitor-unfriendly Biting Machine), the rest were works made by participants of Granjon's Wrekshop. They included a slicing photo booth and a geranium survival kit.
I spent far too long watching the videos of Granjon's fancy inventions and performances:
I watched this one three times:
And I now need this book: Hand-Made Machines [Includes DVD]
The show's already closed alas! but here's a few images. And a video.
The Victoria and Albert museum was showing the short listed artists and the winner of the Prix Pictet. The theme was Consumption in all its disastrous relationship to environmental sustainability.
Abraham Oghobase photographed hand scribbled texts advertising the various informal services offered by people living in Lagos, a city of over ten million inhabitants and the commercial capital of Nigeria.
In Lebensmittel, Michael Schmidt portrayed the mechanized, industrialized food system of contemporary Western culture. From pigs standing skin to skin in a factory farm to piles of discarded food. Seeing the images one next to the other up on the wall was both shaming and mesmerizing. No wonder the series won the prize.
The exhibition closed a couple of weeks ago.
Talking in the context of her Post-Surveillance Art series, she said that: "What has altered for me post Snowden, is not an awareness and negotiation of a changed condition, but the knowledge that now almost everybody else knows something which was clear as day if you did a bit of research, and it's great to no longer be called a conspiracy theorist."
I have no time for design products, except when they come with a Soviet aura. The GRAD: Gallery for Russian Arts and Design is showing all kinds of plastic toys, a dial-less Telephone, red velvet flags, retro futuristic vacuum cleaners, etc.
Work and Play Behind the Iron Curtain is at the GRAD: Gallery for Russian Arts and Design until 24 August.
I also visited The Human Factor: The Figure in Contemporary Sculpture during the press view. I can't say that was the show of my life. AT ALL! But there were a couple of works i was glad to see again....
The Human Factor: The Figure in Contemporary Sculpture is at the Hayward until 7 September.
Gun Architects's rainforest-inspired pavilion at Bedford Square for the 2014 London Festival of Architecture.
Photojournalist Nick Danziger visited North Korea in 2013. He recorded the everyday life in the DPRK and was given rare access to cities outside Pyongyang. The story behind each photo is probably more interesting than the photos themselves. The subjects are doing very ordinary things (getting their hair done at the hairdresser, sunbathing by the sea with their kids, etc.) only it does look like the photos were taken in the past.
According to the British Council the exhibition is "the first cultural engagement of its kind" between the UK and the Democratic People's Republic of Korea. The Guardian adds that it opened in London with no advance publicity, for fear that the dire relations between North Korea and the west might sink the first cultural project of its kind.
Above the Line: People and Places in the DPRK (North Korea) is open at the British Council HQ in London until 25 July.
I spotted this one in the street.
Art & Ecology Now by Andrew Brown.
Publisher Thames & Hudson writes: 'Eco' awareness has had an enormous impact, not least in the art world. This accessible and thought-provoking book is the first in-depth exploration of the ways in which contemporary artists are confronting nature, the environment, climate change and ecology.
The book moves through the various levels of artists' engagement, from those who act as independent commentators, documenting and reflecting on nature, to those who use the physical environment as the raw material for their art, and those committed activists who set out to make art that transforms both our attitudes and our habits.
Don't judge a book by its hideous cover and its rather bland title, Art & Ecology Now is a timely, inspiring and exciting book.
Concerned that we are today about the increased surveillance of our online existence, the financial crisis, legal and illegal immigration or the lack of bright prospects for many young graduates, we might forget to look at what lays directly below our feet and what hangs above our head. 5 or 6 years ago, ecology was a hot topic in major museums and art galleries, sustainability was the magical word and many still believed that we could go back to some Arcadian state. Or at least that the dire consequences of global warming and the over exploitation of natural resources were distant in time and place. Nowadays, we know that the world as we know and despair of right now is probably very different from the one that awaits us.
The artists in this book remind us that everything is interconnected. That immigration, business and politics are affected by change in environmental equilibrium and that any disruption taking place in Mongolia might sooner or later have ecological and thus economical repercussions at the other end of the world.
Art & Ecology Now organizes artworks in 6 chapters that deals with the level and type of personal engagement with nature:
re/view highlights the work of artists (mostly photographers) who document the ecological challenges the world is going through. The author of the book compared their work to the one of war artists and investigative journalists. And indeed what these artists offer us are worrying reports and frightening images that show nature hovering between power and vulnerability.
The re/form section introduces us to artists who use the physical environment as a raw matter from which to make art. Their works take the form of permanent interventions or very light actions that leave only ephemeral traces.
re/search looks at artists who attempt to explore and understand the inner working of the natural world. Either out of personal curiosity or because they want to offer alternative ways to consider important ecological challenges.
The re/use section present artists who are concerned with the Earth's resources and who cast a critical look at how our throwaway culture disrupts the equilibrium of the environment.
Packed with novel ideas, prototype, experiments, beta tests and hypotheses, re/create offers a selection of artworks that emerged out of a quest to propose solutions to environmental problems.
Finally, re/act presents what might be the most ambitious projects in the book. The artists featured in the pages are actively seeking to transform the world in modest but tangible ways.
I've already expressed my dislike of the very underwhelming cover, I'm not sure i see the point in mentioning the year of birth of each artist under their name and i would have liked to see more pioneering works from past decades (even if i realize that this is probably not the point of a book that focuses on contemporary practice) but otherwise Art & Ecology Now is an inspiring and exciting book. I was very impressed with the selection of artworks, many of which i didn't know and almost of which i found truly relevant and stimulating.
Here's a quick tour of some of the works i discovered in the book:
Benoît Aquin 's The Chinese Dust Bowl series explores the impact of disastrous agrarian policies that have turned the grasslands of central China into desert. Frequent and violent dust storms affect three hundred million people in China. And beyond since winds carry the barren topsoil to North Korea, South Korea, and Japan and as far as North America.
In China's Qinhai Province there were once 4,077 lakes. In the last 20 years, more than 2,000 have disappeared. In Hebei Province, surrounding Beijing, 969 of the regions 1,052 lakes are now gone. And in Africa, Lake Chad, once a landmark for astronauts in space, is just about gone.
The Tar Machines photo series reflects Ravi Agarwal's fascination with issues of labour and industrial machines. He found these iron tar-boiling machines (i had no idea such devices even existed) in the street and presents them as if they were sculptures, giving them nobility and life.
Haubitz+Zoche painted a blue line running through Copenhagen's city center. The line delineates the city's new waterfront if the inland ice of Greenland were to melt, prompting water levels to rise by seven meters.
Atlantis, a collaboration between Halldor Ulfarsson and Tea Makipa, appears as a wooden cabin sinking in the middle of a lake or river. The work reminds us that our current lifestyle isn't as secure as some of us might like to think.
To passersby, the house will looks as if it is inhabited: there's light inside and the sound of family life can be heard from the street.
Allee der Schlaflosigkeit [Avenue of Wakefulness] was a 1:2.45 scale model for a botanical pavilion accessible to visitors. The structure was a long corridor lined with Angel Trumpet trees, a hallucinogenic plant with ties to shamanistic rites and valued for its ability to induce powerfully vivid dreams. Three beehives were added at the end of the 'avenue'. During the exhibition, bees collected nectar from the trees and produced pure Angel Trumpet honey.
We usually associate water consumption with the water that we drink, use for washing, use in the toilet or watering plants. On average this amounts to about 150L of water per person per day in the UK. Yet, if we consider the 'virtual' or embodied water used to produce the goods and food we consume, our daily average is much closer to 3,400 litres of water per person per day. This 'hidden' water accounts for nearly 96% of our daily consumption! Hidden explores the virtual water present in manufactured goods and industrial materials. It includes a set of glass vessels designed to communicate the differing amounts of water required to produce a range of industrial materials. The stopper in each bottle is manufactured from a different material: steel, aluminium, epoxy, glass and ceramic. The vessels are sized to contain the amount of water used to produce that bottle's cap.
The Clean Air Machine improves the air quality of indoor environment by cleaning the air of dust, viruses, fungus, bacteria, toxic gases, malodorous gases, organic solvents, smog, carbon monoxide etc.
The Tabernas Desert in Andalucia is the only 'true desert' in Europe. Growing in size each year due to climate change and poor land management, the land is home to both the film studios of the Spaghetti Westerns era and the Plataforma Solar de Almería, a research facility developing the use of solar energy for the desalination of sea water.
On the 9th September 2004, Starling travelled 41 miles across the Tabernas Desert on an electric bicycle. The bicycle was driven by a 900 watt electric motor that was in turn powered by electricity produced in a portable fuel cell fitted into its frame, generating power using only compressed bottled hydrogen and oxygen from the desert air. The only waste product from the moped's desert crossing was pure water of which 600ml was captured in a water bottle mounted below the fuel cell. Starling has used the captured water to produce a 'botanical' painting of an Opuntia cactus. The painting of this most 'ergonomic' of plants refers back to the site of the journey and to film-maker Leone (who introduced cacti into the area as part of the film sets), while also parodying the somewhat clumsy prototype moped. Sealed in a perspex vitrine, the project has become a kind of closed, symbiotic system, referring in part to Hans Haacke's Condensation Cube. The work makes a direct reference to Chris Burden's 1977 Death Valley Run, a desert crossing made in the real wild west on a bike powered with a tiny petrol engine. (via)
During the UN Global Climate Summit in Copenhagen 2009, SUPERFLEX offered a hypnotic group session in which the participants were hypnotized in order to perceive the climate change as cockroach. Further sessions were then scheduled to take place in other locations, this time with other animals that are either extinct, about to become extinct, are spreading rapidly or carry dangerous diseases.
The Canary Project, founded by Susannah Sayler and Edward Morris in 2006, uses photography and other media to highlight evidence of global climate change and the devastation that has already occurred.
One of their ongoing projects, Increase Your Albedo!, invites people to wear white to help cool the planet. Albedo, or reflection coefficient, is the measurement of the Earth's ability to reflect the radiation of the sun. The more reflective the Earth, the less sun is absorbed and the cooler it stays. Ice and snow are white. When they melt, the earth gets less reflective, warmer. More ice melts, and it gets even warmer. We want you to increase the overall reflectivity of the earth by wearing white. Albedo is the measurement of the earth's reflectivity.
The introduction to the book contained a number of pioneering works from the 1960s and 70s.
From 1965 to 1978, Alan Sonfist planted a garden in Manhattan. The artwork consisted of plants that were native to the New York City area in pre-colonial times. Conceived in 1965 the Time Landscape was among the first prominent art works in the Land Art movement and is still an inspiration to create Natural urban landscapes.
In 1968, Nicolás Garcia Uriburu dyed the Grand Canal in Venice bright green to protest its pollution. He was arrested by the police, but was released when he demonstrated that the substance he had used was not toxic. Uriburu then proceeded to tour the world in search of polluted waterways to colour: the East River in New York, the Seine in Paris, the Riachuelo in Buenos Aires. Joseph Beuys joined him in coloring the Rhine. In London, he was fined £25 for "offending the British Empire" when he colored the fountains of Trafalgar Square. The work has as much relevance and strength as ever.
Touch Sanitation is probably my favourite work in the book.
In 1976, Mierle Laderman Ukeles accepted an unsalaried position as artist-in-residence with the New York City Department of Sanitation to raise public awareness of urban waste management issues.
For the 11 month-long performance Touch Sanitation, Ukeles traveled sections of New York City to meet over 8500 sanitation employees and shake their hands. Ukeles documented the conversations she had with the workers, their private stories, concerns, and public humiliations.
Views inside the book:
Related stories: Radical Nature - Art and Architecture for a Changing Planet 1969-2009.
As promised about 100 years ago (see: FIELDS, positive visions for the future), here's another post about Fields - patterns of social, scientific, and technological transformations, an exhibition featuring works by artists who adopt an engaged, critical and active role in society.
This time, i'd like to focus particularly an installation which explores the life of a very common, yet mysterious, snail that travels around north west Europe. Possibly on the feet of ducks which i find most romantic.
This Wandering Snail is the radix balthica. The reason why we should all get a bit more excited about those little creatures is that they can survive in extreme and varied environmental conditions and constitute thus an excellent model for determining the traits which species might possess that could be beneficial for survival under altered environmental conditions, such as climate warming and increased saline intrusion into freshwaters.
The installation is an improvised rigging of laboratory vessels and technology developed with support from laboratory technicians skilled in researching and constructing various laboratory setups. The application of data (lab and field) has been developed through the work - investigating the control of lighting, sonification and physical vibration of elements in the installation. One aspect of the data explored is the connection of the name "Radix balthica", the snail, and "Radix Sort" a computer science based sorting algorithm. We are interested in the interplay between a snail (a messy biological entity under scientific observation and the subject of experimentation) and an algorithm (dating back to 1887 and the development of tabulating machines) that sorts and orders data sets..
Clearly, this required a few questions to Radix:
Why did you decide to work with the Radix balthica? What makes it more interesting than other types of snails?
From the scientific perspective Radix balthica is a species of aquatic snail that exhibits a high degree of plasticity - i.e. its shell form, pigmentation, physiology and development are all known to change in response to environmental conditions. This plasticity is thought to be the reason that it is widespread, occupying a range of different habitats in Northwest Europe, from small temporary ponds to large rivers and lakes and the Baltic Sea. The fact that this species has such a high level of tolerance and exhibits a lot of variation in its development, physiology and form makes it an excellent model species for studying questions to do with evolution - as variation is seen as the 'raw material' on which natural selection can act. Moreover, it will also give clues as to the way that freshwater organisms might respond to climate change, i.e. increased temperatures and saline intrusion into fresh waters through sea level rise.
(Radix balthica embryo image)
Research into the evolutionary ecology of this species at Plymouth has focused in on its developmental biology. Because it has transparent embryos its development can be observed easily in the laboratory and it also reproduces readily in the laboratory, allowing studies of inheritance. Most recently, there have been advances in the generation of 'new generation' genomic resources for this species that will allow the investigation of how genetic and environmental factors interact in its evolution and ecology.
From the art perspective our interest in Radix balthica has grown over a three year collaboration with Simon Rundle (freshwater ecologist) and involvement in his research. We are intrigued by how a tiny grey snail that is easily overlooked and seemingly insignificant, has come to play an important role as a marker of climate change. We are interested in our human relationship to this creature.
We were drawn to the idea that this species had been named the 'wandering snail', a name that alludes to its widespread distribution but could also be seen to relate to the ambiguity associated with its scientific names, which have shown numerous changes since its original naming by the father of classification Linnaeus. This aspect of the snail's biology were included in the work through the text from Linnaeus's journey to the island of Gotland in the Baltic Sea in 1741, on which he collected the type specimen of Radix balthica. We felt that working with the snail in the context of the Fields exhibition in Riga would be very appropriate in relation to location and migration as well as transdisciplinary research brought into the public domain.
Could you explain the installation? I actually couldn't see the snails when i was in the gallery, i guess they were hiding.
There are two main strands to the work that draw on the idea of wandering. The first relates to the tolerance of the species. There are three 'replicate' jars containing snails and pond weed in water of three salinities from three locations where Radix balthica can be found: i) rivers near Plymouth - the place where the snails in the exhibition were collected from; ii) the Baltic Sea at Riga; and iii) further south in the Baltic Sea, where the salinity is higher. A further, single jar sits on the shelf above each of the three replicates for each treatment. This jar contains water of the same salinity as the corresponding three jars. This jar 'controls' the light intensity in the corresponding jars by converting salinity sensor readings into values for LEDs. This form of control reinterprets the common use of the term of 'control' in scientific experiments - replacing the idea of a 'reference' treatment against which experimental responses can be gauged with a more literal interpretation of control.
The second strand of the work draws on the ambiguity of the naming of the species since Linnaeus. We provide three readings of Linnaeus's original text describing his journey to Gotland on which he collected the type specimen of Radix balthica - the original text and in two versions sorted by the Radix algorithm.
When it comes to perceiving them they are the humble snail - an often overlooked species, difficult to see and with the work we invite you to spend time looking and watching.
But i saw glass containers, wires, plants. What are they? What is their purpose? How do they work together?
The glass containers are setup in three groups representing Plymouth, Baltic and Riga. Each set has three jars with water, plant, snails and a measured salinity inside that are lit from above using white LED light. The fourth jar in each set has the same measured salinity as the three jars below it and a salinity sensor. The salinity sensor in each group is measured using Arduino to control the intensity of the LEDs. The code also introduces the changes in the system over time - a six-hour fluctuation in line with tidal movements that would alter the amount of salinity present in the water. The wiring shows the mapping of these connections throughout the system and also includes the surface transducer that is placed on the top shelf from which the audio plays out across the architecture of the installation.
The plant inside the jars is Canadian Pond Weed (Elodea canadensis) that is part of the small ecosystem where the snails feed off the algae that grows on the plant - sustaining both the snails and the plant.
During the course of the exhibition, you are monitoring the way the snails respond to gallery conditions, light, salinity and atmosphere. What have you discovered so far?
Such a long exhibition provides challenges to keeping the snails healthy and alive especially at a distance: we don't quite know how they will fare and so - in this sense - it is a real experiment, taking lab snails back into the field which is, in this instance, a public art field. We have set up some test conditions and are monitoring the liveliness of the creatures through observation by colleagues. In mid June Professor Richard Thompson (a member of Marine Biology and Ecology Research Centre, Plymouth) visited the gallery and re-photographed the snails using Simon's original viewpoint. One of us will go across to Riga to repeat this process in a couple of weeks.
Why do you want to monitor the response of the snails to their long sojourn in the gallery?
At the outset of the project we wanted to monitor the fate of the snails for a couple of reasons.
We wanted to know how the snails would respond to an art environment, and how their fate might shape in accord with our artistic intent.
Beyond this we envisaged that the act of 'monitoring' might act as a strategy around the instability of the gaze (moving between aesthetic/scientific) in relation to a gallery context. We worked with the idea that scientific visualisations are premised on a relational positions of power between those who are scientifically educated and those who are not. We wanted to extend an invitation to the gallery viewer to participate in (but not be educated by) the scientific gaze .
We have set up what appears to be a scientific experiment in a gallery. The approach was to use a strategy of mimicry where the art exhibition context is deployed as a means to identify fissures within an experimental system that can then be opened to further reflective artistic investigation.
Note: A reading of the work of Luce Irigaray (1985) that gives emphasis to the development of mimicry as an anti-essentialist strategy underpins how we have approached Wandering Snail - a work that could be conceptualised as a kind of "essence of an experiment" and used the specific context of the gallery as a mechanism that could potentially reveal aspects that may be repressed in another context - the laboratory. "Mimicry reveals something in so far as it is distinct from what might be called itself that is left behind" (Lacan, 1977)
The description of the work also mentions the Radix Sort algorithm. What kind of role does this algorithm play in the installation?
Radix Sort is a sorting algorithm that is a playful mediation between the human and the snail. The initial connection came through the name 'Radix' as the root or base in computing and in the naming of a species and this connection developed further after researching the way Radix Sort uses two categories to sort data: Least Significant Digit (LSD) and Most Significant Digit (MSD). The use of the LSD method brings up ideas around noise in information that, which parallels other areas of research within the Radix group.
The algorithm is used within the work to play with the text and form a sonic output that is both a reading of sorted text (lexicographically) and a further manipulation of the audio file of that reading. Two readings of the text about Linnaeus' journey to Gotland, on which he discovered the species were recorded - one is a straight recording and another made after the algorithm has sorted the text alphabetically. The audio files are also sorted using Radix Sort by frequency and amplitude and the results are then mixed with the readings and played out across the architecture of the installation shelving using a surface transducer.
You work together under the name of radix research group at the University of Plymouth. What brought you together? Is there a website that gathers all the works you've done together?
A shared interest in interdisciplinary art/science research through practice brought us together. Three of us - Deborah, Simon and David - are academics at Plymouth University and we have worked together on precedent projects involving the snail since 2011 when Deborah became artist in residence with MBERC (Marine Biology and Ecology Research Centre) at Plymouth and created a collaborative work called Transpositions with Simon. David then worked with both on a second project, an immersive sound installation based on the snail embryo, called ATRIA. Bronac Ferran is a writer and curator who we invited to collaborate with us to build new audiences for the work. Radix as a shared art organism is relatively new. We're building a website and will hopefully do some publishing in future as well as more exhibitions based on the humble snail.
Website (under construction) about Radix.
Do check out Wandering Snail at the Fields exhibition, produced by RIXC and curated by Raitis Smits, Rasa Smite and Armin Medosch. The show remains open at Arsenals Exhibition Hall of the Latvian National Arts Museum (LNAM) in Riga until August 3, 2014.
Previously: FIELDS, positive visions for the future.
Now that i've finally got some quiet and lazy time home, i can not only catch up on crime tv series but also post a few stories that have been languishing in draft limbo for far too long. Let's start with Elena Chernyshova's Days of Night - Nights of Day, a photo series i discovered at the Fotofestiwal in Lodz. The series was among the finalists of the Grand Prix Fotofestiwal. It might not have won the award but it was the work that impressed me the most. Of course, part of my fascination is due to that typical look at the post-Soviet world but the images also made me realize the banality and almost romanticism of living right at the heart of an ecological disaster.
The young photographer traveled to Norilsk, one of the biggest cities above the Arctic Circle. In Norilsk, inhabitants live in darkness 45 days a year, temperatures can drop to minus 53 °C in the Winter and the air is one of the most polluted in the world. There is no green space in Norilsk and even leaving the city is a challenge. The easiest way to get away is by air (Moscow is a four hour flight away) and for most residents, plane tickets are barely affordable.
The reason why people would want to live there is that most of them work for the biggest metallurgical and mines complex in the world. Workers in Norilsk extract and process nickel and other metals making up approximately 2% of Russia's GDP.
Every year the metallurgical combine emits almost 2 millions of tons of gas into the atmosphere, leading to alarming rates of cancer, depression, respiratory, cardiovascular and digestive disorders, allergies, and other health dysfunctions are widespread. The amount of sulfur dioxide in the air is so high that almost 100,000 ha of the tundra around the city is dead or in danger. Residents are forbidden from gathering berries or mushrooms due to high toxicity.
Even the story of the city is dark, the city, mines and factories Norilsk were constructed by the prisoners of Gulag in the 1930s and 40s.
Days of Night - Nights of Day is as much about the city itself as it is about how people manage to cope with harsh climate conditions, environmental disaster and isolation:
I hope these photos awake some questions, Elena Chernyshova told National Geographic. Where are the limits of human ambition in the race for natural resources? How much are we willing to damage nature and the health of hundreds of thousands of people in the drive for riches? What are the limits of human adaptation to extreme living conditions?
More images and info in Lens Culture.
Also part of the Fotofestiwal in Lodz: A guide to life forms altered by the human species.
Jennifer Lyn Morone has turned herself into a corporation and collection of marketable goods and services. Everything she is biologically and intellectually, everything she does, learns or creates has the potential to be turned into profits. Jennifer Lyn Morone™ Inc is a graduation project in Design Interactions but as Jennifer underlines, this is not a speculative project.
JLM Inc is a new business established to determine the value of an individual. The corporation derives value from three sources and legally protects and bestows rights upon the total output of Jennifer Lyn Morone:
1. Past experiences and present capabilities. These are offered as biological, physical and mental services such as genes, labour, creativity, blood, sweat and tears.
JLM Inc is not only an audacious long term performance, it is also an thought-provoking exploration into personal data exploitation by corporations and governments. The projects is an extreme form of capitalism which might ironically enable an individual to regain some ownership of and power over their own data. Jennifer Lyn Morone Inc is obviously a very personal venture but the designer is also beta testing on herself an app, the Database of ME or DOME, that will ensure that your identity and data can be collected and stored for you and only you.
A few questions (amongst the dozens i wanted to ask) to Jennifer:
Hi Jennifer! I obviously laughed when i read the sentence 'This is not a Speculative Project' in the gallery. So you really managed to become an Incorporated Person? How did you do that? Is this a standard, banal process?
It's nice to know that the sign worked as it was intended. I feel that there's a limit to the impact that speculative work can have as it can't be directly compared to a current reality. This was my way of addressing the audience just to make it clear that the project is real and actively negotiating several problems that we are faced with today and that need to be addressed.
So, yes, I really have become an Incorporated Person. The process has not been standard or banal at all but that's probably because I am not in business school setting up a business to sell something. Rather, I was on a critical design course reappropriating capitalist and corporate strategy to make being a person a business.
In November 2013 I starting looking into the details to incorporate, which seemed deceptively simple: choose the business name; decide what kind legal entity you want your business to be (I became a C-corporation); figure out where to incorporate (I did it in Delaware); find a registered agent; fill out some forms; and then pay. All of this, however, required a significant amount of research for me to even understand what the legal and financial implications of my decisions would be. For example: what being a C-corp versus an S-corp entails, how valuation of companies works, what are the benefits to incorporating in Delaware compared to other States, how shares work and how the price per share is determined (which I find completely illogical).
I used the research, combined it with my intention and fused it into a business plan where I had to define what my mission is, what I stand for, and what my vision is and how I plan to achieve these by being the business (person) I will be. Repurposing the corporate mentality even further required me to stop thinking like an individual about what I want and need but what other people want and what can I offer to meet their needs. This helped me to determine my services.
What I found interesting is that it is quite common for people to incorporate before they even know what they want to do. They can do this because, in Delaware where the majority of major corporations are located, all you need to state in the articles is that "The purpose of the corporation is to engage in any lawful activity for which corporations may be organized under the General Corporation Law of Delaware". This is also the common way of describing what the company will do so as not to limit the ways in which it can make money.
Now that I have incorporated myself, I have legally created another person with my name in the eyes of the law. In the USA my corporate self now has not only the same but even more rights and benefits than I do as an individual. My corporate self takes on any responsibility and I am not liable for its actions or debt, only my initial investments. This is why we see companies able to go bankrupt, get bailouts or get away with ruthlessness without anyone being charged or responsible for what happens.
As the founder of my corporation I turn over my skills, capital, possessions and intellectual property to it and these become its assets and increase its value. My identity (name, appearance and IP addresses) become the brand and are trademarked; my mental abilities (knowledge) as processes and strategies; my physical abilities as equipment; my biological functions as products, my data is the corporations property and the shares are my potential. These all become assets that I can now capitalise on. My debt is turned into the corporations liability, which actually increases the company's value if it were to be sold.
By issuing shares I can raise capital, based purely on my potential success. In exchange the shareholder has partial ownership of my corporation. I wanted to do this to expose that shares in no way reflect the true value of a company, only its perceived value based on popularity and that stock markets are pure gambling.
As the founder I can set the price of the shares extremely low, the usual amount advised in 10,000,000 shares at $0.001 or $0.0001 per share, I opted for the latter. After that I applied for a tax number (EIN), which takes about an hour to receive. Then you have to set up a bank account after which you can buy your shares, usually at least a third of the shares, and reserve about 10-15% for stock equity to pay for any services needed. Then you look at what the corporation's assets are, what's your inventory, and include the work that has gone in so far and put a number to it. A valuation has to be done to then determine what the new price per share will be and this can be done by someone who is an experienced investor or a venture capitalist, but they basically just take that number that you have got and multiply it by 10 and then divide that by the number of shares.
How do you put value on things such as Education RCA and Live and work in Germany? And why is living and working in Germany proportionally more valuable than living and working in France?
Those prices actually have no reflection of how valuable the experiences have been. What the numbers represent are of what my life has cost so far divided up into periods of time based and how much I either earned or what was paid for me to live and learn. These become my base values, the initial investment, on top of which I can begin adding the intangible (knowledge, personality, skills which are very hard to put a price on) I gained from these experiences and tangible assets (possessions/inventory, both internally - i.e. blood and externally - i.e. computer) that I acquired or continually produce. This gives me a starting point to know what my production costs are so I can determine an honest price for my services.
The cost of my education, how much I received after my father passed and how much I earned in France and Germany (to answer your question: France was significantly less since I worked for an ex-partner and didn't receive a salary but also didn't pay rent) I knew already. What I didn't know and never thought to ask before was how much I cost my parents, purely financially, from conception to the age of 18. I asked my mother and she came back to me with this number with inflation figured in. I've since set aside shares for her.
It is an interesting perspective to now have. Often we think about what we don't have or aren't receiving. By calculating how much money has gone into my existence as input I then took a look at what my output has been, what I've actually done with that, and I wasn't terribly impressed. In capitalism individuals are meant to consume as much input as possible, while corporations can't survive unless their output is both useful and greater than their input, which needs to be relevant and not wasteful of time or money.
Could you explain us the purpose of the DOME app? How does it insure that your own information remains your property?
The philosopher John Locke stated that a person's natural and inalienable rights are "life, liberty, and property": that "everyone is entitled to live once they are created", that "everyone is entitled to do anything they want to so long as it doesn't conflict with the first right" and that "everyone is entitled to own all they create or gain so long as it doesn't conflict with the first two rights". Today, I believe that the data a person creates should be considered their property: it has a monetary value in the economic system that our lives are structured around. So I see data as a resource that people create and that is currently being exploited.
Governments were created to protect people and their rights but as we are living in a time of crony capitalism, where economic success is dependent on close relationships between business people and government officials, I think it will be a long time before any policy or solutions will be established. Instead what we are seeing are efforts made to better track and monitor our actions to get a clearer picture of how to better target our consumptive behaviour. This is what I consider data slavery.
Right now, as a hyper-connected network society, each person creates a trail of data that is being used and profited on mostly for advertising purposes. People are now referred to as consumers and statistics and government and Industry pay substantial sums for our information.
So as a form of protest and in an effort to revolt against this, I am using subversive tactics to reclaim what I feel should be a person's rights by incorporating my identity and creating DOME (Database of Me) as a way to take ownership and control of my property. Now that I am a corporation any data that I create that is linked to my name, IP address and appearance is copyrighted or trademarked and therefore subject to litigation if used without my permission...think of how Getty gets the rights to images and if you use it without their permission or having paid you get a fine. So any photo I take, any email I write, any call, text, web search, cctv footage of me that is stored on someone else's, company's or government's sever does not have the right to be there or to be used, sold, leased or traded.
DOME's function, in its simplest form, is an app that acts as a firewall between you and other servers. You use all of the same services, apps and interfaces you do today but you also have your own server and the app operates quietly in the background of any device you use, making two copies of the data you transmit. One hard copy goes to your database, the other is encrypted and goes to its intended destination but can't be used beyond that. In DOME's complete form it is a customisable app that still does what the simpler form does but with its own applications so that a person can communicate, share photos, socialise, navigate, search for information, and record external sensors such as biosignals. So people would need to have their own server or a data locker on a shared server and download the app on their computers and phones.
For the purpose of this project all of my personal data collected with DOME is being displayed on the tracking page. This is to show and make a clear distinction that there are real lives behind the data, which is something that I think is critically missed in this data discussion. Right now there is only a portion of my information compared to what will eventually be there. It will being streamed in real-time to mimic how the NSA, GCHQ, Google, and others view our information now and it is public because I want to draw attention to how exposed we currently are.
I am also using it to measure my "operations" to monitor and track productivity and efficiency in the same way that corporations normally do. Spy software and keyloggers are becoming very commonplace mostly used by companies on their employees, jealous partners to their loved ones and parents to their children.
Currently, I am the first and only beta tester. I am using myself as the case study to capture as much data about myself as possible, store it all in one place to see how much a person can actually generate, and then correlate it to see which combinations are valuable.
Given the growing market for information if people have ownership and control of their data they should be the ones compensated for it, not other companies. So beyond any success with DOME I have the intention to build a Platform, or try to work with others who are heading in this direction as well, as a cooperative Data Broker. People would use DOME and have an overview of their information as a data portfolio from which they could choose, if they want, to send as packaged data sets to the Platform as an investment for a known purpose. The Platform would then combine different people's information, as this increases the value of the data, and then sell it to the approved markets. Those that contribute their information would then get a return on their investment. This is not necessarily the best solution, it is only a fairer alternative to the system that is in place now.
Do you think that an individual has more to lose or more to gain from this extension of capitalism to their own person? Because on the one hand, they regain some power. On the other hand, the idea seems a bit perverse.
What I am doing is quite outside the realm of ordinary behaviour but we are made to behave in what I consider quite a perverse way because of the economic system in place. Which I am in awe of as it is not really what I would have expected after millennia of evolution.
But here we are and it is obvious that Capitalism works best for Capitalists. So, I am experimenting, with myself as the subject, to push the limits to the extreme to provoke change. The way in which I am doing it is merely reflecting how things are and where they seem to be heading. Systems and governments have been adjusted and overthrown before, the problem with this one is that it works too well for the ones running it but not well enough for the rest...and the disparity is growing wider.
Theoretically, I think a person would have more to gain as a corporation as long as capitalism is in place. In practice you might have to ask me that in a year, five or even 10 years time. People change, adapt, and continue to learn throughout their lives which is much more sustainable and scalable than the way companies operate. Together we are very diverse and alone unique because of the experiences we go through which create our most valuable asset, our individual perspectives. We all have assets and potential, but for many only a small percentage is even used and rarely for one's own benefit. If my friends and family became corporations I know exactly who I would use and for what and I know who I would invest in, not only because of what they can do but because of who they are.
If people were to write a business plan like I did they would most likely benefit in some way and definitely gain a greater perspective. But unless they take on the legal and financial implications like I have they won't truly change the way they live and how they engage with others. Technically speaking, all becoming a corporation really comes down to is looking at what you do and what you want to do and applying the same terminology, strategy and framework that corporations use to make money. I think that there will always be perversion as long we need to gain or earn money, or some form of currency, to meet our basic needs.
Could you describe to us the kind of services you are offering for free or those you are offering in exchange of money?
It really depends on who is asking and what they are asking for and is also affected by supply and demand. My services are categorised under mental, physical or biological, under which are combinations of features such as problem solving, compassion, strength, coordination, heat, and bodily functions. So when I offer something for free it's because I produce it anyway and have no use for it myself and there is no demand, so it's waste. If there starts to be a demand then it's no longer waste but a byproduct which I can sell. If there's something that is going to require depleting a resource, which would be measured by time, money and energy spent, in order to do it; such as consoling a friend and trying to help him through his problems for a few hours, then it will either be an exchange or invoiced. For example if this friend who often asks to meet to talk about his relationship problems is also there for me when I need consoling or help then it's an exchange. But if he is never there for me when I need it, then I would send him an invoice.
Another example compared to how we are used to working now would be if a firm or company wants me for some mental services, say creativity and knowledge, then it would be similar to acquiring a consultant, but I would calculate my price based on what the knowledge cost to produce (education and experience) and calculate in my overhead costs, what I lost in time and energy against what I may have gained in value such as enjoyment or if I learned something new. If I there was value I gained I would deduct that from the price.
Oh! i just saw you're offering free urine! Is it ironic or would the urine be of any use to the buyer?
It's both! There's irony in the whole project, I've just dealt with it very pragmatically. We are bound to our bodies, some ways it's an extension of our mind, in other ways it operates without us even having to think about it, in either case you are in it for as long as you live, or as long as it keeps up. It is 100% yours but there are external factors such as laws and taboos that condition you to use your bodies and the valuable things they do in very specific and deemed acceptable ways. Companies on the other hand don't work this way. As I described above in how a waste might turn into a profitable byproduct, it depends on supply and demand.
So if you look at the body as equipment with quite mechanical operations, it produces things like urine systematically. As I am just starting I don't have any customers. So I am copying how businesses give free promotions to attract potential buyers. In my research I came across people that were looking to buy urine for drug tests. There is also the potential to sell to labs of companies that are developing bio-fuel cells to power phones. Who knows who else might want it.
As there's a pretty steady supply, which can be increased to an extent, if there started to be a demand that was more than I could supply then I could increase the price. If the demand is equal to the supply then I would price it based on what I saw people would pay and keep it competitive to bottled synthetic urine, yes there is such a thing. I could also increase my profit margin by only drinking tap water.
So, there's irony on several levels: to illustrate the exploitative aspect of capitalism on resources and what this looks like at the extreme level of and by the individual; the ways in which we are conditioned to use our bodies and what we are 'allowed' to do with them; and the fact that you can potentially sell anything as long as there's a willing buyer.
There is also another level of sincerity, in that the more manual your work is the less you are paid. When times are really tough, women in particular have had to resort to selling their bodies for money, with sex, pulling teeth, hair. I saw many people online looking to sell their kidney to help a friend in financial need. I also went to start a clinical drug trial and found that there are many healthy and educated young people who are now doing this for additional income. In face of an increasingly specialised workforce and automation of manual jobs people have to be resourceful and will have to look at what they have and what they can offer to live from.
Do you have a marketing plan that will ensure that people are eager to get those services and that you will make a profit rapidly?
I do have a marketing strategy as it was part of the business plan. My initial customers or users of my services will be everyone I engage with and know now. For example, if you wanted to interview me after the launch you would have to go through my website, check my calendar and block my time with the type service you want. You can then check my progress with the tracking page to make sure I'm doing what you asked of me. It would probably be an exchange as you are promoting me and helping me reach a wider audience, which would increase the value of me as a company and therefore effect my share price, creating profit for the shareholders.
My website will be monetised on the use and tracking page with banner ads to click on displaying things I own and want to sell, services I'm promoting and other people's services. That will be similar to the way Google AdSense works with affiliate marketing but instead of products and companies it will be with people I know are looking for work or have just done something that's available to the public, such as an exhibition or a book.
I plan to create some revenue also from endorsements to promote events I might attend, clothes I might wear, restaurants I might eat at and products I might use. This is to reflect how celebrities and athletes are used to influence the public and how product placement only happens when it has been paid to be seen. However, as normal people, we actually buy things and become walking billboards if logos or the brand's identity are obvious.
Finally, there is the profitable but time consuming endeavor of pursuing intellectual property infringements. The profit of this will depend on whether my lawyer will charge me fees or if he will take a percentage from cases won.
In the video you present yourself dressed as a businessman. Why not highlight the fact that you're a woman?
This project takes its stance in criticism to the capitalist system of which I can not think of a more iconic image than the man's business suit. When you see a man in a business suit you know his job is to make money. I wanted to highlight that I am reappropriating the Capitalist's role and strategy by embodying this uniform. There is a very schizophrenic nature to this project and through it I must play many different roles and not all of them will fit. The clips in the back are used to represent this and indicate that I am making this role fit me and not the other way around.
I think that it is still obvious in the video that I am a woman. If I had accentuated this fact by dressing up in a female business outfit or a sexy dress then I still would still be playing a role. Actually, over the course of this project so far the fact that I am a woman has already come in the way a few times and with people I considered friends. One wanted to help with contextualising the philosophical nature of the project. Our communications became muddy because he developed feelings, which was uncomfortable to say the least. Then he became greedy after speaking with people about the project and aggressively stated that he deserved a large proportion of shares. And finally, he was dishonest about how he used money I gave him to set up the my server. The second set-back, which was directly because I am a woman, was with a friend that I pitched to as a potential investor, since he's squandering lots of money to build a spaceship so he can go to the moon in a few years. At first he was very interested, up until the point that he realised I was not going to sleep with him.
It looks to me like the project has just begun and you are going to learn and experience a lot in the coming months. Or will JML Inc disappear beyond the graduation show?
Yes, this project has just begun and there is so much work still to be done before launching. Over the summer I will be at Innovation RCA's launchpad where I will have a business mentor and work more on the marketing plan. I will also be holding a crowdfunding campaign for DOME and will soon do a friends and family round of shareholders for JLM Inc.
I am looking forward to many aspects of the project such as exposing the loopholes that big corporations use to their benefit and challenging norms that we are conditioned to. I have already learned many things and gained a greater understanding of our economic system, which brings a clarity to why our society and culture are as they are.
This project has the potential to go on indefinitely as I am using my life as the subject. And just as life goes, it's hard to say what the outcome will be.
Film: director- Ilona Gaynor