Medical kiosks as a new ad medium

Emergency Medical Systems, manufacturer of medical equipment, will launch in September EmergencyMedicalStation-TV, a kiosk-based satellite network, hoped to be of help in case of cardiac arrests.

EMSI’s kiosks will screen health-related video content, weather reports, and advertising. They integrate also an automated external defibrillator device and a direct connection to paramedics.

Placed in pharmacies and schools in the USA to act as “EmergencyMedicalStation”, the machines will allow for a live connection with paramedics in the event of an emergency.

The paramedic can assess the situation via audiovisual communications and, if needed, provide access to the defibrillator stored within the kiosk. Local EMS sources would be simultaneously alerted.

Advertisers will be able to purchase static slides, 30-second spots, or pretty much whatever they want at the outset.

By, the way, I inserted no picture as the machine are so appalling they might give you a heart attack.

From Adrants Mediapost.