Upmarket stationer The Bureau (Covent Garden, London) is the first retailer to use the Interactive Shop Window (ISW), a system developed by the Marketing Innovation Group, that merges online and offline retail.
The ISW broadcasts images onto the shop window which is coated with tiny touch-sensitive sensors and acts as a giant computer screen, letting shoppers browse products by touching the window – as if they were online.
The window also has motion sensors which trigger a speaker to blurb out “Welcome to Bureau, please touch me to begin” to passing customers.
This “retail theatre” is mostly a way of luring shoppers into your store and, of course, get them to spend some cash.