'The Intel - Cyprus Merger' showed how the world's first merger of a country and a corporation might be possible, and advantageous for both parties. Moreover through the execution of due diligence, stakeholder engagement and communication, how such a merger could be enacted responsibly, and in the best interests of both, or how at least it might appear so.
At first sight, Zoe Papadopoulou''s new project is challenging and absurd, but dig deeper and you'll see how thought provoking it is. This is especially true, in the light of impending economic bailout measures being forced upon Greece, and how the Greek government has indeed found itself looking to corporations to buy assets from the State.
Merger was born in February 2008, in response to a brief at the Royal College of Art on 'The Future of Money' sponsored by Intel's People and Practices Research Group. Zoe reappraised the project for the ongoing Paris Design Week.
Merger, is told through a video in which a fictional character, Anna Rodgers, the director of overseas acquisitions at Mackenzie M&A, presents an overview of how and why the Merger came to be to other interested parties. She also describes how the merged corporation and country have generated economic and democratic benefits to both parties and turned around the fortunes of a nation. The project allows the viewer to ask why Intel might see an opportunity in Cyprus - a small island-state, with strong historic links to Greece, but with a separate economy.
Cyprus decided to take advantage of the EU precedent created by UK's Olympic and Paralympic Act in 2006, which made the words "London 2012" and "2012" protected trademarks, along with the name of the official LOCOG website, and "various derivatives". The Olympics were created in Greece, so Cyprus starts to protect the revenue made from products and services borne out of the inventions of the ancient Greeks.
That's where Intel, which built their revenue in no small part through protecting the Intellectual Property of their developments, intervenes. In this scenario, Intel would bring their expertise and lawyers, and look at every single aspect of modern life (from architecture to urban planning, from language to technological inventions) that borrow from Greek inventions, and claim a bounty from each. In so doing they create a sustained income stream that sees the Cypriots be the exemplar of economic growth, at odds with the fortunes of the rest of Europe.
By highlighting the ease with which the UK Government and the International Olympic Association use their power to protect something that originated in Greece, this project asks, with Intel's might, if the Island of Cyprus could challenge and regain their past glory and wealth.
Not content with protecting revenue, Merger also aims to revisit and update one of the Greek's most widely-adopted inventions - democracy.
Merger highlights the current lack of trust in politicians and in Governments too slow to tackle adequately the significant challenges that countries and their populations face. Surely this lack of responsiveness would not be tolerated in the corporate world. The lady in the video explains that Cypriots didn't want a Prime Minister or a President. They wanted a CEO, a businessman that would run the country like a successful company. I bet the Italians who now have a 'successful businessman' as their head of State would beg Cyprus to be very cautious about their choice.
Merger proposes a Real Time Democracy model that allows Cypriots to track how their Government is doing 24/7 - on a collection of metrics including the share price of Intel - which they now all, each, own a share in. One man, one vote becomes 'one man, one share.'
In the three years since Merger, this project proposed that the Cypriots and Intel have built the world's biggest monument to commemorate their union. The Antikytheran Monument, in the centre of the capital city Nicosia, recognises another Greek invention - the Antikythera Mechanism; the world's first computer designed between 150 and 100 BC to calculate astronomical positions.
This also reveals why Intel has gone to all the effort of merging with a country, that they could buy piece by piece if they had chosen to. In this brave new world, Intel owns the rights to all computers - their entire supply chain and competitors.
With this project, Zoe Papadopoulou questioned, via the power Intel and Cyprus yield as a result, what might be the implications of a "merger" of a corporation and a state. She also invites the public to question if this one day might be possible, or if by stealth it was an inevitable part of our futures.
Finally, the future of this project will be to curate an exhibition based on the evolution of this new national entity that further explores the changes it is likely to undertake in the next 20, 30 or 50 years. This will not only be considered from a design perspective but also a philosophical one with the help of Greek Cultural theorist and essayist Elia Ntaousani.
I've just had a long long day so please don't hold it against me if i take no more than two minutes to copy paste a plea that could help save Dutch new media art institutions. As you might know already, new media art institutions in The Netherlands are threatened with a 100% cut in their structural governmental funding. I believe that Mediamatic is right when they write that "The loss of funding will not only destroy the Dutch infrastructure, but will disrupt the international New Media Arts network as well." These institutions have been generous not only with Dutch media artists but also with artists from all over the world, offering them residencies, inviting them to give talks, to head workshops, to participate to exhibitions and perform in their space.
When the budget cuts for arts and culture are accepted by Parliament on Monday June 27th, all New Media Art institutions in The Netherlands will lose their funding. Institutional support for New Media culture will come to a grinding halt. From 2013 onwards there will be no development platform for New Media Art in The Netherlands. Please help us prevent this from happening by signing the petition. If you have a mailing list or a website, please spread the petition and this information. The loss of funding will not only destroy the Dutch infrastructure, but will disrupt the international New Media Arts network as well.
Sustaining the Dutch infrastructure for New Media Art requires a mere 1% of the national arts budget. Help us prevent this destruction and retain support for New Media Art.
Mediamatic also created infographics that puts arts spending in proportion to lots of other costs in dutch society...
Image on the homepage: Marnix de Nijs, Run Motherfucker Run, 2001-2004.
A couple of weeks ago, while i was visiting him at the School of Design and Crafts at the University of Gothenburg in Sweden, Otto von Busch told me about an extraordinary experiment that architect Armin Blasbichler had carried out with 21 of his architecture students at the University of Innsbruck. I didn't get much details, except that Blasbichler's students had been assigned to pick up a bank in the city, study it, identify its Achilles' heel and plan a bank robbery.
The best way to know more about the project was to interview the mastermind behind it...
If i understood the project well, you ran a seminar at the University of Innsbruck where 21 architecture students, the famous "Blasbichlers Twentyone", were given the assignment to study the plans of the bank, spot their weaknesses and then take advantage of them to make a bank robbery in which however, they could not steal money. Is that so? Could you give us a few more details about the project?
The project is the result of a semester-long design research course at the Institute of Design/ Studio1 at the University of Innsbruck. The course was conceived as a laboratory to investigate in the continuing marginalization of the role of the architect, the sheer new mass of young architects produced by Universities trying to find a stand, the potentials of role play and last but not least the bold attempt to run an academic course as a profit oriented business model. For the motivation of a young aspiring architect I would put it a little more dramatic:
"...Yo, we gotta take the power back! Bam! Here's the plan." (Rage Against the Machine,
At first glance the attempt to plan a bank robbery might sound like a post-adolescent prank. But it's not, of course. Such a project claims most of the core competences of an architect. i.e. research and value the site (if of necessity), find out weak/strong aspects, think, imagine, anticipate, sense and develop a concept, sketch, think, design, rethink, reimagine etc., prepare action plan documentation, plan the time schedule, the costs. And well, in this case also an escape plan was asked.
I suspect that you didn't warn the banks about the performance. Wasn't the
The single banks where not advised or involved in the project simply because I wanted to provide an authentic general framework. At some point in the research phase some students came up to me, worried about the fact that they are going to do something illegal. However, the University's legal department approved the project with some formal and privacy restrictions. Any time you put to the test your own imagination of things with the prevailing parameters of the real, things become potentially illegal. Architecture is always illegal.
The results were presented within the context of an exhibition in an art gallery in Innsbruck. That was the moment where bank representatives and safety officers came to see the poster size "emergency plans", for the first time. There was a mixed feeling of incredulity about the feasibility of the plans and at the same time a sense of appreciation for the inventiveness of the authors. Though tailored for specific banks branches in specific locations within specific conditions all plans showed a general validity. As a thank-offering for their involuntary participation to the project they all received a copy of the emergency plans for free, as it wasn't intended as a blackmailing event. But the key question for me was: is this immaterial architecture, the information provided by unsolicited architects, is architecture itself of any monetary value? To my surprise most of the banks appreciated the outcomes and gave a financial contribution. With that money we were able to finance the exhibition, material expenses and partly the expenses for the publication of the book. All in all a leveled risk capital venture.
What did the students steal by the way? Do you have some examples of what they brought back from their break-ins? Any anecdotes about some of the most original/spectacular/curious robberies? Did they get to keep anything in the end?
The students didn't steal anything. Their task was not to steal but to examine and exploit the weak points for their purposes to provide feasible emergency plans. The objectives ranged from assets like time, space, image, future clients, electric power, etc. up to the one student, who celebrates with unbelievable virtuosity the theft of the typical chained ball pen on the counter, an icon of worthlessness and petty-minded communication strategies. In any case, cash money assets were of a subordinate interest. You can find all instructions plans in the publication "Blasbichlers Twentyone".
I'm particularly interested in the result from these performances and researches. A series of plans and a book. i saw a few examples over here but could not see the details. Could you describe the sort of graphics and plans that the students created?
You are talking about number 14 and number 17. These two students have been adopting business models and principles which are written into the genetic code of the banking sector, namely "make money" and "time is money".
Number 17 was, according to the bank officials, the most alarming one as it is achievable with no particular effort. Basically the student steals time. She shows how one can jam a banks activity up to a halt and at the same time bring along consistent losses of money. The effect of this apparently trivial approach is startling and I can't go to enlarge it at this point. Check the book for the "source code"...
One would expect architecture students to build banks, not to rob them. What did the students learn in this process of masterminding bank robberies?
Architecture is much more than designing a building, it's about the making of the imagination. In this sense architecture is more related to the arts and the financial sector than one might think. Banking and architecture are of a kin.
Nowadays i suspect that people have very little sympathy left for banks. Was there any political or ethical reason why you decided to target banks?
You can't do without banks in prevailing global societies. Banks are not the enemy; rather they have become the fortresses of desires, the keeper of dreams, hardly accessible and locked-off from the public, although propagating transparency. From this point of view banks are a rewarding topic of research, also for architects. Banks constitute an almost invisible net of power structures. To examine these structures is to bring to light something which has been buried and set out of balance. Unfolding a system is not a crime, it rather adjusts the attention.
The approach of the Twentyone is comparable with the attitude of hackers. Without the commitment of hackers today you would not be able to send an email without somebody reading along, you would not be able to make a secure online purchase or bank online. No Firefox, no Open Office, no Linux - just to name a few - would be available. Hackers usually are related to an information technology security context. Why not set their working method to other topics and disciplines - "hitchhacking"?
In this sense the Twentyone are a non-institutionalized, slightly profit oriented breed of security "hitchhackers". A 21-architect resides in anyone of us and when you team up with your hidden alter-ego you make 42. According to Douglas Adams, with 42 then you can answer the ultimate questions of life, the universe and everything.
Thank you Armin!
Blasbichlers Twentyone - the book
Princeton University Press writes: Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it.
Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere.
By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, Art of the Deal is a must-read book that demystifies collecting and investing in today's art market.
Money and art. What's not to like? Most of the works i write about on the blog have very little to do with art speculation, auction houses and investments funds but that doesn't mean that i'm not curious about the myths and mysteries of the art market. I've read a few books on the subject over the past few years. Sarah Thornton's Seven Days in the Art Worldwas widely praised in art magazines but the author's palpable apprehension of causing any discomfort to the very world she belongs to was a bit off-putting. Don Thompson's The 2 Million Stuffed Shark: The Curious Economics of Contemporary Artis far more candid and fearless. Its purpose, i think, was to be a kind of Freakonomics of the art world. The book sometimes went for the spectacular and the obvious but it was entertaining, informative, unconceited and a nice introduction to the subject. Ben Lewis' DVD The Great Contemporary Art Bubble DVD(trailer this way!)wasn't afraid to ruffle a few feathers and to use sensationalism as an excuse to engage viewers into though-provoking reflections.
Art of the Deal is in a class of its own. Like Seven Days in the Art World, it was written by an insider. Noah Horowitz is a member of the faculty of the Sotheby's Institute of Art in New York and the Director of the VIP Art Fair - the first-ever exclusively online art fair. Horowitz, however, doesn't confuse respect for the art world with blatant kowtowing. He even manages to be critical without falling into the cynical trap.
The merits of the book do not stop there.
It opens where every recent book about the contemporary art market starts: Damien Hirst and an auction that has its own wikipedia entry. But it then ventures into territories left untouched by other authors of similar essays. Instead of talking Murakami paintings and Koons sculptures, Horowitz approaches more 'immaterial' genres which, despite their popularity in art galleries and biennales, tend to get far less attention from collectors and auction houses: video and 'experiential art' (performances, installations, action art... any art form that focuses on experience and social interaction.)
I learnt something at almost every single page of the book: the way videos and their ancillary goods drive the art market, how Barney financed the Cremaster Cycle, issues of content ownership, the rise of the collector's box, the 'experientialization' of the global art world, the difference between prestige buying and investment in art for financial return, what collectors acquire exactly when they purchase a "constructed situation" by Tino Sehgal, an artist who doesn't create tangible works, doesn't issue press releases, refuses to throw opening parties and doesn't allow photo documentation of his work.
Horowitz doesn't generalize, nor does he simplify facts. His conclusions are prudent and well-balanced. He bring economics and art together like no one has done before (as much as i can tell.) Perhaps more importantly, the author doesn't live in an hermetically closed contemporary art bubble. He has read Geert Lovink, he (briefly) takes into account artists who -whether by choice or fate- do not sell their works, drives parallels with the commercial music and film industry, doesn't throw daggers at ubuweb and even sees youtube and other online video platforms as 'providing new opportunities and challenges for future developments of exhibiting and collecting standards.;
Art of the Deal is dense, impeccably researched, its language is clear, its insider stories come fast and numerous.
Horowitz doesn't touch upon the delicate issue of the market for new media art but my next review might have more about the subject.
The title of the project that Ilona Gaynor presented at the Idea in Progress show at the RCA, London a few weeks ago could be applied to almost every single story that graces newspaper front pages nowadays. I've actually stopped counting the times the word 'chaos' has been used in connection with unrest in the Middle East and North Africa. What surprises me is how often the news of ongoing 'chaos' in Libya or Egypt is associated with 'Western' fears of a rise of oil prices or spike in immigration numbers.
Everything Ends in Chaos fascinated me because it is somehow related to all of the above and much more. The project attempts to design, then reverse engineer a single, spectacular Black Swan event. Black Swan events are unpredicted but of such magnitude that they have an important impact on history. Nassim Nicholas Taleb exposed this theory in 2007, in a book that has been credited with predicting the banking and economic crisis of 2008. According to Taleb, the rise of the Internet, World War I, and the September 11 attacks as examples of Black Swan Events.
Ilona's research topic is ambitious, it spans economics, finance, global markets, risk management, insurance and mathematics. I aim to explore the paradoxical nature of policy by examining and speculating on the 'invisible' negotiations and momentary instances that affect, compromise and twist policy for means of financial and / or political gain as well as its implications.
What are your body parts worth? By Insure.com, Dec. 7, 2009
For the work in progress show at the RCA, Ilona presented two fictional scenarios that intertwine real documents revealing actual insurance practices (such as the existence of kidnap and ransom insurance, of dismemberment insurance and charts listing the worth of your body parts, etc.) with imaginary stories. The result is an exploration of the seemingly fictional paradoxes that could occur and unfold as a result of precautionary bureaucratic policies.
Follow the project on twitter!
Could you take us through the scenarios? In the first one a bomb is hidden inside golden trophy hangs above the heads of directors in a boardroom. In the second scenario, the wife of a rich insurance broker is kidnapped. What lies behind those snapshots of the whole story? How are both scenarios related to one another?
Ilona Gaynor: The first scenario takes place within a boardroom at an underwriters firm called A-Corporation, the firm specialises in the insurance of military assets, from missiles to the transportation of assets between geographical borders. The 24 carat golden missile that hangs so delicately above their head's, was commissioned and hung by the CEO of A-Corporation as a commemoration, a beacon of hope, and inspiration, a celebration for the last profitable decade of underwritten contracts. There are 6 board members that sit within this room, all of whom are exceptionally well paid and each have a severance contract attached to their position within the company. A-Corporation is considering a merger and through its decision decides to blow up the boardroom, with the intention of killing its 6 board members, and therefore rendering the severance agreements null in void.
The second scenario takes place around a family called the Henderson's. Mrs Daphne Henderson is the wife of Frank Henderson, a wealthy senator. Mrs Henderson is kidnapped. She was taken from their family Mercedes state car on a highway in Arizona, which the kidnappers mistook for the Senators motorcade vehicle. The kidnappers cut off her wedding ring finger and sent it via FedEx to the Henderson's family Insurance broker Mr Bowery of Hiscox, along with their ransom demands. Upon receiving her finger, the broker was ordered by the senator for the ransom money to be sent immediately. In the expecting return of Mrs Henderson, the senator decided to throw a small party to welcome her back to their home. Not knowing how hideously disfigured she might be, he took the liberty of inviting their plastic surgeon.
In the exhibition the two video scenarios were accompanied by various artefacts relating to each of the stories. The artefacts are made up of designed and doctored legal contracts, mostly insurance related to pull the fiction back into the reality. The contracts, fine prints and stock snapshots are offered up to the audience as evidence, physical coordinates that lead to and highlight the very real motives involved and reveal the benefactors. The scenarios will eventually relate to each other in a larger narrative, made up of a series, 5 events to be exact.
Your scenarios are fictional but how do they relate exactly to the current economic situation? Do they have relevance on a global level or do they mostly apply to the UK situation?
Ilona Gaynor: Over the last 3 years, we have all been confronted by a global economic crisis. It seems to be all too easy to critically attack and lay blame to bankers, market traders and corporations.
I think it's more important if not more interesting to contextualise and frame the infrastructure that was able to facilitate such media projected 'atrocities' and make sense of something that has such impact on our lives and our future. The scenarios are hypothetical, an exaggerated microscopic look at a system that exists within our proximity, that often goes fairly un-noticed, or is deemed too complex to be understood. My research for this project has led to such potent content; that moving beyond the 'highlighting illustrative' and pushing it into the designed hypothetical is really important. We can all relate to insurance and the frustrating paradoxes that crop up within mundane bureaucracy, but we might not all be aware of the circumstances that need to occur in order for the various systems in play to spit out a sizeable profit.
EEIC deals with economic policy. What could be the role of a designer in the context of economics?
Ilona Gaynor: I think the role of designers in economics is crucial and could be one of reflection and scenario based strategy. It is becoming more evident that the role of human behaviour in systems design, particularly those designed to monopolize tends to be neglected. Human nature makes mistakes, not the machines. How could we possibly manage risk without the acknowledgment of this key factor? Design has the power to stimulate the imagination and make abstract issues tangible. If we can use speculative design proposals to imagine alternative trajectories and reflect upon current methodologies, it might allow us to open up a meaningful debate before policies are written. Designers have been starting to contribute to many important fields for years, from medicine to politics. I don't see why economics should be any different.
The project looks very cynical to me. The title itself is fairly daunting. What is the critical discourse behind the project? Do you really have such a dark view of economics?
Ilona Gaynor: I have a dark view of most things, but unlike most I don't think it's a bad thing... the world makes more sense in the dark... it's when it's viewed in the light that we should be worried. Economics, I don't think is necessarily so sinister... the Vatican for example is probably more riddled with corruption, scandal and greed then the banking sector. But I do think that as its complexity continues to grow and get increasingly denser, it starts to tangle and knots occur. It's becoming more and more difficult to control such a living organism and I don't think we can continue down a pathway that's so obviously treacherous. The critical discourse lies in my aim to celebrate such a system. It's a non-human entity with non-human goals, and it's deliciously destructive. It was designed for one thing only - to make a profit. The seduction is obvious, you only have to witness Oliver Stone's Gordon Gekko to empathise with such a honey trap.
We can do one of two things: we can witness it unravel and enjoy the complicated pleasure accepting that "greed is good", or we can move towards a rethink of how we design economic and financial systems.
EEIC is still a work in progress. How much research do you still have to do? And where do you think that it will lead you to?
Ilona Gaynor: The research will always be ongoing, I think it's important that the dialogue between the economics and finance communities and myself continues to be ongoing and stays strong.
But my quest overall, is to design and then communicatively reverse engineer a singular 'Black Swan' event. The work in progress (for the show in particular) was more of an exercise in communicating such complex abstract narratives viscerally. I intend to write a further three scenarios, drawing on the emphasis of which is to highlight the principal of cause and affect. The final project will take the form of films (five in total). The stories will highlight linchpin key moments that will merge to become a hypothetical Black Swan event.
A second layer to the project will then be an assessment made by five legitimate insurance underwriters. This will be carried out to determine how much actual profit (written in insurance premiums and contracts) in monetary terms is extractable from my hypothetical scenarios. Can we really insure for the highly unexpected? How much money is a chaotic collapse actually worth? Who might be the winner? And Is this something to aspire to?
I saw on your flickr set that you did some research to create a precise aesthetics for the project. What kind of feeling and ideas does this aesthetics try to convey?
Ilona Gaynor: The aesthetics need to be precise enough to pull you into a world. I'm interested in drawing upon the hyper-real, something that could be deemed uncanny, to reflect the hypothetical absurd nature of the world we are looking down upon. I want the audience to experience something voyeuristic, as if you were that third person in the scene, totally absent from participation but free to stand, observe and smirk... 'There's an elephant in the room and no one can see it but me'.
To give a sense of place, to me is thrilling. Places are made up of a very fluent language of detail and are therefore incredibly important and necessary in allowing you to dream and speculate beyond four walls. Taking into account color, perspectives, shape and texture... if all those things are correct and something catches your eye in certain way, with a certain kind of light and the right subtle movement you're gone, you're in heaven. I think the world I'm playing in is so distinctly un-explored, you can't go in and film it, unless you first build it first.
Thank you Ilona!
Other project from Design Interactions' latest work in progress show: Known Unknowns and BACK, HERE BELOW, FORMIDABLE [ the rebirth of prehistoric creatures ].
The National Museum of Contemporary Art (EMST) in Athens is currently hosting the painfully timely online exhibition Esse, Νosse, Posse: Common Wealth for Common People.
Curated by Daphne Dragona, the open platform takes a critical look at the economy of the network society and the tension between, on the one hand, a wealth of information, knowledge, code, communication freely provided by web users and on the other hand the market's attempts of to appropriate and exploit it.
A virtual sweatshop, a game opposing copyright and free exchange of knowledge, a documentary about gold farmers, a subversive web browser software, internet art for poor people , etc. Esse, Νosse, Posse offers a thought-provoking mix of artists' projects commenting on the new forms of networked economy, platforms based on exchange and collaboration everyone can contribute to and a series of statements and texts by researchers, critics, theorists discussing art, networks and economy.
In her curatorial text Dragona lists some of the issues at stake:
How is this new common wealth then formed? What are its mechanisms of development and support and which are the new forms of economy that emerge? What is the importance of new terms frequently mentioned such as the attention economy or the gift economy and of phenomena such as the sweatshops, the crowdsourcing or the merging of free and working time? Can free and open source software and knowledge exchange play a significant role?
"Esse, Nosse, Posse: Common Wealth for Common People" focuses on "posse", on the mode of production and being not only of the creators presented within this context but of all the contributors of today's common wealth , as well as on the possibilities of re-appropriation of knowledge that may occur only through knowledge itself.
So far, i've spent at least a couple of hours going through the projects, platforms and texts collected in Esse, Νosse, Posse. I also caught up with Daphne Dragona, the curator of the platform. And i had just one question for her:
This is not the first time you curate an online exhibition for the Museum of Contemporary Art in Athens. I'd be interested to know more about your experience on this particular issue. How do you make this platform successful? How can an online exhibition reach the usual museum audience?
Esse, Nosse, Posse, Common Wealth for Common People follows last year's Tag Ties and Affective Spies, also hosted in the website of the National Museum of Contemporary Art. The two exhibitions connect on purpose actually as they both relate to the digital networks discussing principal questions and issues around their structures and their functioning. Tag Ties and Affective Spies aimed to present critical approaches by artists on the very features of the social media whereas Esse, Nosse, Posses focuses on the issue of networked economies and today's user generated common wealth.
Esse, Nosse, Posse is however more a platform rather than an exhibition. I saw it as a chance to discuss ideas, notions and opinions and not merely as an opportunity to present online art . For this reason, except for "net art" works, also videos, texts and collaborative platforms are included as initiatives that comment on the topic of common wealth in various ways. Moreover, the platform is open, anyone having a relevant project can submit it , enriching the content. It is an ongoing presentation of resources, of ideas, of inspiring efforts.
From this point of view, this platform will be considered successful if people can learn things from it, share the data and use it, if the works and texts by the contributors meet new audiences, if new collaborations and ideas are born through it. I do not know yet if this happens or if it will happen but my aim was to include interesting content against the info - noise of the social web.
In any case, "success" does not get any easier when you do online projects . The National Museum of Contemporary Art the last few years has shown an interest and a commitment for digital and internet culture. The online exhibitions are also hosted in the physical space of the museum but it takes some time to trigger visitors' curiosity and interest. Some people are still very hesitant when confronted with computers in an exhibition space. Even if technology is part of their everyday lives, even if they are connected at home and at work, still in a museum they are reserved. Maybe it's the remains of the white cube culture but this issue is still open for a country like Greece. On the other hand, no one expects visitors to spend an hour viewing an online exhibition in the museum. The point is rather to get informed and follow online activities at their own place and time. The virtual space does not negate the physical one of the museum or the opposite; they interconnect but different opportunities are given in each case.
Other exhibitions curated by Daphne Dragona: Tag ties & affective spies, a critical approach on the social media of our times, Mark Amerika retrospective at the National Museum of Contemporary Art in Athens. She also co-curated Homo Ludens Ludens.